ABM Growth Marketer

Athennian; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A technology company specializing in business solutions is seeking a Demand Creation Specialist to enhance marketing efforts. This hybrid role involves designing account-based campaigns, conducting outreach, and utilizing automation tools to boost growth. Ideal candidates have 2–4 years in growth marketing or related fields and strong skills in data analysis and outbound calling. The company offers flexible working arrangements and comprehensive benefits, emphasizing work-life balance.

Benefits

Minimum 3 weeks vacation

Flexible parental leave

Comprehensive health benefits

Qualifications

• 2–4 years in growth marketing, SDR, or RevOps roles.
• Experience with marketing automation platforms and outbound tools.
• Proficient in using AI tools for data enrichment.

Responsibilities

• Design account-based campaigns for the Top 300 named accounts.
• Build multi-channel outreach sequences.
• Conduct strategic outbound calling campaigns.

Skills

Growth marketing

Outbound calling

Data analysis

Email sequence optimization

Lead qualification

Tools

HubSpot

Clay

Instantly

Nooks

Job description

About Athennian

Athennian increases trust in business. Our products help legal, finance, and tax teams be transaction and audit-ready by organizing business entity and corporate structure information. Over a million business entities in almost every country are managed on Athennian to automate workflows for ownership, company secretarial, governance, tax, and compliance.

Role Overview

You own the execution engine for demand creation at Athennian. This role sits at the intersection of marketing, sales development, and revenue operations, and reports directly to the Chief Growth Officer. You’ll work closely with Sales (AEs), RevOps, and Marketing to design and deliver coordinated commercial motions.

In this position, you will build and run AI-assisted ABM campaigns, orchestrate multi-touch outreach sequences using modern automation platforms, and directly engage high-value accounts when strategic timing calls for it. This is not a pure SDR role, a pure marketer role, or a pure RevOps role—it’s a hybrid function that blends all three into a single, commercially accountable engine for growth.

Key Responsibilities - Demand Activation (40%)

• Design and execute account-based campaigns targeting the Top 300 named accounts
• Build multi-channel sequences (email, LinkedIn, intent signals) using platforms like Instantly.ai, Unifygtm, Apollo, or Clay
• Deploy AI agents to simulate personalized SDR outreach at scale
• Track engaged accounts, MQL→SQL conversion rates, and pipeline contribution by campaign

Key Responsibilities - Technical Orchestration (35%)

• Partner with RevOps to refine targeting rules, firmographic filters, and campaign performance analytics
• High familiarity and comfort with automation stack: CRM hygiene, lead scoring, lifecycle stage progression, data enrichment workflows
• Run integrate campaigns using tools like HubSpot, Instantly.ai, Nooks, Clay and intent data providers
• Build dashboards and reporting for account engagement, reply rates, and SQL creation

Key Responsibilities - Direct Outreach (25%)

• Conduct strategic outbound calling campaigns via Nooks or similar dialer platforms
• Qualify inbound leads and event-sourced opportunities when AE capacity is constrained
• Test messaging, conduct account research, and provide feedback loops to AEs on account fit and meeting quality

Must-Have Skills

• 2–4 years in growth marketing, SDR, or RevOps roles (ideally a mix)
• Hands-on experience with marketing automation platforms (HubSpot) and outbound tools (Instantly, Lemlist, Outreach, Salesloft)
• Proficiency with Clay for data enrichment, lead research, and account intelligence workflows
• Proven ability to build and optimize email sequences, A/B test messaging, and improve conversion rates
• Not afraid of the phone: you've done real outbound calling and know how to qualify enterprise buyers
• Comfortable working with CRM data, filters, and basic reporting to analyze performance
• Obsessed with metrics: you live in dashboards and can articulate what's working and what's not

Nice-to-Have Skills

• Experience in enterprise B2B SaaS selling to finance, legal, or compliance buyers
• Familiarity with AI-driven personalization tools or intent data platforms (6sense, Demandbase, Koala)
• Background in a high-growth startup where you wore multiple hats
• Understanding of ABM frameworks and account tiering strategies

Success Metrics (First 90 Days)

• 20% increase in marketing-sourced SQLs
• 3:1 ROI on ABM program spend
• Positive AE feedback score (NPS 8/10 or higher)

Location

We have embraced a distributed model of working to reach the best talent in the world. While some roles may require proximity to our Toronto, Calgary and Vancouver offices, roles based outside our office locations can be remote in Canada and the US. Please only apply if you are able to live and work full-time in the US and Canada.

Our Culture

• Outcome Driven: We focus on setting ambitious goals and achieving measurable results, valuing success by the outcomes we deliver.
• Wide Responsibility: Our team is empowered to shape success, taking ownership from problem identification to solution implementation.
• Learning Mindset: We embrace curiosity, rejecting the status quo and encouraging continuous learning and agility.
• Strategic Speed: We make fast, effective decisions and embrace a bias for action to seize opportunities quickly.

Benefits at Athennian

We’re a remote-first company built on trust, autonomy, and accountability. With that flexibility comes responsibility — we’re a lean team where everyone is expected to bring their full effort and expertise. We believe in real work-life balance: every employee starts with a minimum of three weeks of vacation, five sick days, and six personal or flex days, plus a company-wide winter holiday shutdown so everyone can rest and recharge together.

Our benefits are designed to support your well-being in meaningful ways. You’ll have access to comprehensive health, dental, and vision coverage, long-term disability, accidental death & dismemberment, an Employee Assistance Program, and a Health Spending Account to help cover additional expenses. We also offer flexible parental leave benefits, including options for top-ups or additional paid time off — because family matters. And to help you get set up for success from day one, we provide a work-from-home allowance.