Web Analyst Specialist

jameda GmbH; Rio de Janeiro; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global healthcare platform provider is seeking a Web Analyst to optimize performance across multiple B2B websites. Key responsibilities include analyzing user behavior and website analytics, conducting A/B testing, and collaborating with marketing teams to enhance conversion rates. The ideal candidate has experience in web analytics and is proficient in tools like Google Analytics and Looker. This role offers flexible remote work options along with local perks in various locations including Rio de Janeiro.

Serviços

Healthcare insurance

Gym memberships

Employee Share Ownership Plan (ESOP)

Qualificações

• 3+ years experience in web analytics, digital marketing, or CRO roles.
• Ability to analyze user behavior and website metrics.
• Experience in a fast-paced, dynamic environment.

Responsabilidades

• Analyze and report website performance focusing on conversion rates.
• Develop and maintain dashboards for website insights.
• Conduct A/B testing analyses for campaigns.

Conhecimentos

Web analytics expertise

Proficiency in Google Analytics (GA4)

Experience with A/B testing tools

Ability to build dashboards

Experience with user behaviour tracking tools

Ferramentas

Google Tag Manager

Looker Studio

Hotjar

Descrição da oferta de emprego

About Us

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280 k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters : caring for their patients.

Learn more about our products here : pro.doctoralia.es (https://pro.doctoralia.es/)

Why Join Us?

• 📊 Real impact – We help doctors help patients. Your work truly makes a difference.
• 📈 At scale, yet agile – 3 000+ employees, but still fast, flexible, and hands‑on.
• 💰 Pre‑IPO & growing – We’re backed by leading VC funds including One Peak Partners, Goldman Sachs Asset Management, and Point Nine Capital, raising a total of approx. €400 m to date. Now, we’re focused on profitability and IPO preparation. It’s an exciting time to join us.
• ✨ Shape the future, sustain growth – Make a difference now and build for long‑term success.

We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member for the web team, you will be responsible for analyzing user behavior, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites.

Key Responsibilities

• Analyze and report on website performance, focusing on conversion rates, form submissions, and user engagement.
• Interpret data from website tracking tools (Google Analytics, VWO, Hubspot).
• Set and ideate web events based on business objectives.
• Develop and maintain dashboards to provide real‑time insights into website performance and translate data into clear, actionable recommendations for the marketing team (LookerStudio, Superset).
• Conduct A/B testing analyses (VWO and HubSpot).
• Perform one‑off analysis for key initiatives such as Back Friday campaign, promotions, product launches, and website migrations to measure effectiveness.
• Identify and analyze different audience segments to improve targeting and personalization.
• Work closely with stakeholders to ensure tracking plans are in place for all key user behaviours.
• Collaborate with the content team to provide data‑driven insights that inform content creation and optimize engagement from key user segments.

Qualifications

• 3+ years experience in web analytics, digital marketing, or CRO roles.
• Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
• Ability to build dashboards and reports using Looker, Tableau, Superset or similar tools.
• Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
• Experience with Hotjar, Clarity, or other user behaviour tracking tools.
• Experience with Search Console or other SEO tracking tools is a plus.
• Experience working in a fast paced, dynamic environment.

What to Expect from Our Hiring Process

1. Intro Chat – A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation.
2. Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager, who you’ll be reporting to in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
3. Case Study – a practical exercise to present to the Hiring Managers.
4. Reference Check & Offer!

Why You’ll Love It Here

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
• ESOP (Employee Share Ownership Plan) after 6 months with us—because we believe in sharing our success!

📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross‑functional projects.

🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.

⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

• 📊 Focus on results – we're here to make an impact.
• 🧠 Think like an owner – take responsibility, drive outcomes.
• ✂️ Keep it simple, keep it lean – smart solutions over complexity.
• 🔊 Be respectful and radically honest – openness builds trust.
• 📚 Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out our Glassdoor (https://www.glassdoor.com.br/Avaliacoes/DocPlanner-Avaliacoes-E1071394.htm?countryRedirect=true) to hear what our people say!

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.