Trade Marketing Manager - PUB (Brazil, Uruguay and Paraguay)

Brown-Forman; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A premium spirits company in São Paulo seeks a Trade Marketing Manager to lead strategy development for brand activation across various sales channels. The ideal candidate has a Bachelor's degree and 5-10 years of relevant experience. Key responsibilities include optimizing on- and off-trade activities and leading a Trade Marketing team. Fluency in Portuguese and English is essential. This role offers a dynamic environment fostering personal and professional growth.

Serviços

Competitive pay structures

Premium benefits

Opportunities for personal and professional growth

Qualificações

• 5-10 years experience in sales, marketing, or trade marketing.
• Strong project management skills.
• Ability to work with multiple contacts and listen actively.

Responsabilidades

• Lead Trade Marketing strategy development.
• Develop and implement PICOS execution standards.
• Provide strategic input into consumer and business analysis.
• Optimize activities across trade touchpoints.

Conhecimentos

Project management

Fluent in Portuguese

Fluent in English

Interpersonal skills

Communication skills

Leadership skills

Formação académica

Bachelor's Degree

Descrição da oferta de emprego

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Meaningful Work From Day One

The responsibility of this role is to be accountable for creating value and financial impact for our business at the Point of Sales. You will ensure an effective commercialization and excellence in execution of our Brown-Forman brand portfolio, as well as Commercial strategies and plans in all sales channels, including the neighboring markets (Paraguay, Uruguay, French Guiana, and Suriname). The role acts as the champion and expert for the on- and off-trade, providing strategy and guidance for channel-related themes to the Trade Marketing Team as well as other functions in the organization.

What You Can Expect

• Strategic guidance
• Lead Trade Marketing strategy development and align with the Heads of Marketing, Sales, Off and On channels, Brand Marketing, and Commercial teams on “how to win” brand/channel activation strategies and plans, and “where to prioritize”.
• Develop and implement PICOS (PICture Of Success) as the point-of-sale execution standard program, based on channel segmentation, integrating assortment, share of space, pricing, positioning, stock control, and extra displays.
• Provide strategic input into the situation analysis of the consumer, trade, and business issues and opportunities across the portfolio.
• Lead the Shopper strategy by leveraging prior market insights, transforming them into a comprehensive POS execution plan for the Sales Force, supported by clear processes, governance, and measurable performance metrics.
• Constantly thrive to optimize activities for all touchpoints in the on- and off-trade by looking for competitor insights, building on own assessment analysis, and looking for synergies across brands and/or channels.
• Act as a strong integrator between Sales and Marketing, driving cross-functional cooperation and leading Integrated marketing plans development, implementation, and execution.
• Actively contribute and co-lead monthly business reviews and recommend actions to address risks and opportunities versus budget.
• Understand and connect the consumer vision and brand proposition for each brand in the portfolio with our customers and channel strategies.
• Lead and develop the Trade Marketing Team for PUB, with a warm leadership style, in a collaborative working environment (marketing and sales) through regular coaching, development plan and proper succession planning.

What You Bring to the Table

• Bachelor's Degree plus 5-10 years experience in sales, marketing, or trade marketing.
• Strong proven project management skills; organized, rigorous; able to work with multiple contacts; good listener.
• Fluent in Portuguese and English (spoken and written).
• Proven capabilities in compliance and process management, with emphasis on embedding ethical practices into daily operations.
• Strong interpersonal, communication, and leadership skills to effectively drive budget allocations against business needs and able to influence others.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.