Senior Marketing Manager, Paid Social & Brand Media (US Remote)

The Bouqs Company; Brasil; Teletrabalho; BRL 580.000 - 686.000; Tempo integral

Resumo da oferta

A floral delivery company is seeking a Senior Marketing Manager to lead strategies for paid social and influencer campaigns. The ideal candidate has over 5 years of experience in digital marketing, excels in communication, and has a strong understanding of social media dynamics. Responsibilities include managing budgets, vendor relationships, and driving campaign performance. The role offers a competitive salary, health coverage, and generous vacation.

Serviços

Competitive Base Salary

Health, Dental & Vision with 100% employee coverage

401k Matching

Three Weeks Paid Vacation

Discounts on Flowers

Qualificações

• 5+ years of digital marketing experience in paid social media, including 1+ years of management experience.
• In-depth knowledge and hands-on experience with Meta and Tik Tok.
• Strong creative instincts and ability to write copy.

Responsabilidades

• Develop and implement data-driven strategies for paid social media and influencer marketing.
• Oversee agency and vendor management for CTV and Display channels.
• Manage and nurture relationships with platform partners.

Conhecimentos

Digital marketing experience in paid social media

Management experience

Excellent communication skills

Analytical skills

Knowledge of Meta and Tik Tok

Formação académica

Bachelor’s Degree in a related field

Ferramentas

Adobe Suite

Descrição da oferta de emprego

The Bouqs Company is changing the world one bouquet at a time! We are looking to hire an experienced, results-driven Senior Marketing Manager to lead strategy and execution for paid social and paid influencer campaigns. This role thrives at the intersection of data and creativity, understanding campaign performance and brand storytelling. This individual should be passionate about testing and iterating to unlock insights and growth. The Senior Marketing Manager will also oversee a direct report for organic social and influencers and support upper funnel media (CTV, display).

This position reports into the VP of Performance Marketing.

Responsibilities

• Develop and implement data-driven strategies across paid social media and influencer marketing campaigns to achieve upper funnel objectives, executing full-funnel and conversion focused campaigns across Meta and Tik Tok
• Oversee agency and vendor management for CTV and Display channels
• Plan, allocate, and manage budgets for marketing channels overseen under this role, including technology, agency fees, media expenses, and platform fees to maximize marketing effectiveness
• Manage and nurture relationships with existing platform partners (like Meta and Tik Tok) to ensure seamless execution and adoption of industry best practices, proactively identify new partners and vendors to test and add to the mix
• Own performance evaluation, contract negotiations, etc. to ensure alignment with campaign goals and maximize ROI
• Manage, coach, and mentor the Social Media Manager, ensuring alignment of organic and paid marketing, content strategy, and oversee influencer outreach
• Run goal setting and recommendations for real-time program optimizations, conducting rigorous testing, analysis/measurement, optimizations, and reporting of results
• Remain up to date on new technology, platform enhancements, macro trends and competitor activity to apply to strategic plans
• Work with cross-functional departments to tell brand and product stories support relevant areas of the business

Qualifications

• 5+ years of digital marketing experience in paid social media, including 1+ years of management experience
• Bachelor’s Degree or equivalent in a related business or communications field
• In-depth knowledge and hands-on experience with Meta and Tik Tok
• Excellent written and verbal communication skills, ability to translate quantitative and qualitative data/insights into easily digestible recommendations
• Experience leading highly collaborative cross-functional teams in a fast-paced environment
• Hyper-analytical, with a positive, entrepreneurial spirit
• Deep knowledge of social media channels, trends, and culture of existing and emerging platforms
• Avid user of social media channels and solid understanding of current feature set; an appetite for being the first to new product features
• Strong creative instincts- ability to write copy, an eye for aesthetics and branding
• Knowledge of Adobe Suite, photo and video capabilities
• Ability to create content (static and video) to support paid campaigns, organic social, etc. is a plus!

Compensation & Perks

• Competitive Base Salary Range of $110,000.00 - $130,000.00 + Equity Package
• Health, Dental & Vision with 100% employee coverage
• 401k Matching
• Three Weeks Paid Vacation
• Discounts on The World’s Best Flowers (obviously!)