Product Owner – Loyalty & Marketing Automation (Contract / Freelance - 6 to 9 months - LATAM)

Keyrus; Salvador; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading tech consultancy in Brazil is seeking a hands-on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. You will bridge marketing teams and technical delivery groups, ensuring business needs translate into actionable features. The ideal candidate has 5–8 years of experience in marketing tech, strong Agile methodology knowledge, and excellent communication skills in English and Spanish or Portuguese.

Qualificações

• 5–8 years’ experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
• Strong grasp of Agile methodology and sprint management.
• Familiarity with MarTech tools, loyalty/promo engines, and automation platforms.

Responsabilidades

• Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.
• Write clear epics, user stories, and acceptance criteria.
• Collaborate with global and local teams to deliver high-quality solutions.

Conhecimentos

Agile methodology

Sprint management

Communication skills in English

Communication skills in Spanish

Marketing technology tools

Ferramentas

Confluence

Descrição da oferta de emprego

We’re seeking a hands‑on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets.

You’ll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.

What you’ll do

Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.

Write clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.

Collaborate with global and local teams to deliver high-quality, scalable solutions.

Support integration with the Single Customer View (SCV) and ensure data governance best practices.

Facilitate agile ceremonies and ensure timely, value-driven delivery.

What we’re looking for

5–8 years’ experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.

Strong grasp of Agile methodology and sprint management.

Familiarity with MarTech tools – CDPs, loyalty / promo engines, and automation platforms.

Excellent communication skills in English and Spanish or Portuguese.

Agile certification (CSPO, SAFe PO / PM) is a plus.