Página da Vaga | Senior Product Marketing Specialist

Sigga Technolgies; Belo Horizonte; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A dynamic enterprise solutions company in Brazil is seeking a Senior Product Marketing Manager to lead product launches and customer communications, ensuring product innovation aligns with market success. The ideal candidate has 5-8 years of B2B SaaS marketing experience, strong storytelling abilities, and a deep understanding of enterprise software. This hybrid role offers a significant impact on company growth.

Serviços

Full relocation assistance

Opportunities for professional advancement

Collaborative team culture

Qualificações

• 5–8 years of Product Marketing experience in B2B SaaS or enterprise software.
• Proven experience executing product launches.
• Strong understanding of SAP, maintenance, reliability, or industrial operations.

Responsabilidades

• Plan and execute product launch strategies.
• Create customer communications and assets.
• Develop high-impact product-led content.

Conhecimentos

Product Marketing experience

Structured storytelling

Internal and external communication

AI tools usage

Customer communication

Descrição da oferta de emprego

Job description

About Sigga Technologies

Sigga is a global leader in Enterprise Asset Management (EAM) solutions. Our mission is to empower asset-intensive businesses—in sectors like manufacturing, oil & gas, mining, utilities, food & beverage, chemicals, and many others—to achieve their digital transformation.

We do this by connecting frontline maintenance workers, operations teams, EHS (Environmental, Health, and Safety) roles, and maintenance planners & schedulers directly to SAP with a powerful, mobile, no-code platform. Our solutions (like EAM Empower and Planning & Scheduling) replace paper, eliminate inefficiencies, and give teams the data they need to boost productivity, increase asset uptime, and drive real-world profitability. As we scale our impact, we're looking for a dynamic leader to drive our growth engine.

Hybrid position based in Belo Horizonte. If you are open to relocating, we offer full relocation assistance.

Position Overview

Sigga Technologies is seeking a Senior Product Marketing Manager based in Brazil to lead product launches, customer communication, competitive intelligence, sales enablement, and product-led content creation across our SAP-centric Enterprise Asset Management (EAM) solutions. This role is essential for bridging product innovation with market success, ensuring our solutions resonate with customers and drive adoption.

Key Responsibilities

• Lead Product Launches: Plan and execute full product launch strategies for new features and releases, including internal and external communication plans.
• Customer Communications: Create and deliver assets such as release notes, email updates, in-app messaging, and product announcements to keep customers informed and engaged.
• Product-Led Content: Develop high-impact content including case studies, solution briefs, whitepapers, demo scripts, technical one-pagers, and short videos.
• Win-Loss Analysis: Conduct structured analyses and report actionable insights to Sales, Growth, and Product teams to refine strategies.
• Competitive Intelligence: Build and maintain intelligence on top SAP/EAM competitors to inform positioning and differentiation.
• Sales Enablement: Own and update the Sales Enablement Kit, including pitch decks, demo flows, objection handling, and competitive battlecards.
• Persona Development: Create and refine persona maps for Maintenance, Reliability, Operations, IT, and SAP stakeholders.
• Cross-Functional Collaboration: Work closely with the Director of Growth on messaging alignment, differentiation, and GTM campaigns; partner with Product and Engineering for accurate functionality and roadmap representation.
• Event Support: Contribute to event strategy with product messaging, demo narratives, and customer proof points.
• AI Utilization: Leverage AI tools daily for research, content acceleration, customer insights, and analysis to enhance productivity.

Who We're Looking For

• 5–8 years of Product Marketing experience in B2B SaaS or enterprise software.
• A structured storyteller who simplifies complex concepts for technical and business audiences.
• Proven experience executing product launches with clear internal and external communication plans.
• Hands-on experience developing release notes, customer updates, and messaging frameworks.
• Demonstrated experience conducting win–loss analysis and delivering actionable insights.
• AI-native: able to show use cases of AI tools for writing, research, synthesis, and content production.
• Fluent communicator, highly organized, detail-oriented, and collaborative.
• Strong understanding of SAP, maintenance, reliability, or industrial operations.
• Experience working with global companies, with a strong understanding of and hands-on experience in the US and EMEA markets

Core Competencies

• Product Storytelling & Messaging
• Launch Planning & GTM Execution
• Customer Communication Excellence
• Competitive Intelligence & Win–Loss Analysis
• AI-Driven Productivity
• Sales Enablement & Demo Architecture
• Cross-Functional Collaboration
• Structured Writing & Content Development

Why Join Sigga?

• Make an Impact: We are a growing company in a massive, underserved market. You won't be a small cog in a big machine. Your work will directly impact our growth and success.
• Solve Real Problems: Our software helps keep the world's most essential industries running—from making food to producing energy.
• Great Culture: We are a global, collaborative team that values curiosity, integrity, and putting customers first.
• Solid Growth Path: This role offers clear opportunities for professional advancement and leadership development as the company continues to expand rapidly.

Sigga Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.