Marketing Operations Specialist

Bybit; Salvador; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading crypto exchange is seeking a Marketing Operations Analyst based in Salvador, Brazil. This role involves planning, executing, and optimizing multi-channel marketing initiatives to grow and retain the user base. Candidates should have 2+ years of experience in marketing operations and strong analytical skills, with a focus on driving results through various marketing channels.

Qualificações

• 2+ years of experience in Marketing Operations or related roles.
• Hands-on experience with multi-channel marketing campaigns.
• Familiarity with automation platforms and performance measurement.

Responsabilidades

• Plan, design, and execute multi-channel marketing campaigns.
• Create campaigns that generate user engagement.
• Manage and optimize performance across multiple channels.

Conhecimentos

Analytical mindset

Communication skills (English & Brazilian Portuguese)

Project management

A/B testing

Attention to detail

Ferramentas

Excel

Google Analytics

Looker Studio

Tableau

Descrição da oferta de emprego

About the Role

We’re looking for a highly organized, data-driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi-channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, being responsible for growing, activating and retaining the Brazilian userbase delivering measurable results across marketing campaigns.

Key Responsibilities

• Campaign Management : Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery.
• Results and activation driven : creating campaigns that generate signups, first deposits and first trades in the app.
• Process Optimization : Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Channel Ownership : Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
• Stakeholder Coordination : Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery.
• Planning & Budgeting : Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Testing & Optimization : Coordinate and analyze A / B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Data & Insights : Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Localization Quality : Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets.

Requirements

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau.)
• Hands-on experience managing multi-channel marketing campaigns.
• Excellent communication skills both in english and Brazilian Portuguese
• Project management skills.
• Familiarity with A / B testing, automation platforms, and performance measurement.
• Strong attention to detail and ability to manage multiple stakeholders and priorities.
• Experience in crypto and / or fintechs is a plus
• Bonus : Experience managing marketing efforts across multiple regions.