Marketing Operations Specialist

Bybit; Contagem; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading global cryptocurrency platform is seeking a Marketing Operations Analyst in Brazil. This role involves planning and executing multi-channel marketing campaigns aimed at growing and retaining users. The ideal candidate will have over 2 years of experience in marketing operations, strong analytical skills, and be proficient in tools like Google Analytics. Excellent communication skills in English and Brazilian Portuguese are essential. Candidates with experience in crypto and fintech are preferred.

Qualificações

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Hands-on experience managing multi-channel marketing campaigns.
• Familiarity with A/B testing, automation platforms, and performance measurement.

Responsabilidades

• Plan, design, and execute multi-channel marketing campaigns.
• Manage and optimize performance across channels.
• Deliver actionable insights and analyses on marketing strategies.

Conhecimentos

Analytical mindset

Communication skills (English & Brazilian Portuguese)

Project management skills

Attention to detail

Ferramentas

Excel

Google Analytics

Tableau

Descrição da oferta de emprego

About the Role

We’re looking for a highly organized, data‑driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi‑channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, being responsible for growing, activating and retaining the Brazilian userbase delivering measurable results across marketing campaigns.

Key Responsibilities

• Plan, design, set up, and execute multi‑channel marketing campaigns from concept to delivery (Campaign Management).
• Results and activation driven: creating campaigns that generate signups, first deposits and first trades in the app.
• Process Optimization: Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more (Channel Ownership).
• Stakeholder Coordination: Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high‑quality campaign delivery.
• Planning & Budgeting: Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Testing & Optimization: Coordinate and analyze A/B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Data & Insights: Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Localization Quality: Oversee and improve translation quality for localized content (e.g., pt‑BR) across app, website, and marketing assets.

Requirements

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau).
• Hands‑on experience managing multi‑channel marketing campaigns.
• Excellent communication skills both in English and Brazilian Portuguese.
• Project management skills.
• Familiarity with A/B testing, automation platforms, and performance measurement.
• Strong attention to detail and ability to manage multiple stakeholders and priorities.
• Experience in crypto and/or fintechs is a plus.

Bonus

• Experience managing marketing efforts across multiple regions.