Marketing Operations Specialist

Bybit; Betim; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading cryptocurrency platform in Brazil is seeking a Marketing Operations Analyst to oversee multi-channel marketing initiatives. You will manage campaigns, coordinate with various teams, and provide insights to grow and retain the user base. The ideal candidate has over 2 years of experience in marketing operations and is proficient in marketing analytics tools. This role provides an opportunity to contribute significantly to marketing strategies in the fintech space.

Qualificações

• 2+ years of experience in Marketing Operations or related roles.
• Proficient in marketing analytics tools like Excel and Google Analytics.
• Hands-on experience with multi-channel marketing campaigns.
• Excellent communication skills in English and Brazilian Portuguese.

Responsabilidades

• Plan and execute multi-channel marketing campaigns.
• Collaborate with teams for campaign delivery.
• Lead quarterly planning for team budgets.
• Deliver actionable insights and analyses.
• Oversee localization quality for content.

Conhecimentos

Analytical mindset

Excellent communication

Project management

Attention to detail

Familiarity with A/B testing

Ferramentas

Google Analytics

Looker Studio

Tableau

Excel

Descrição da oferta de emprego

About the Role

We’re looking for a highly organized, data‑driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi‑channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, being responsible for growing, activating and retaining the Brazilian userbase delivering measurable results across marketing campaigns.

Key Responsibilities

• Campaign Management: Plan, design, set up, and execute multi‑channel marketing campaigns from concept to delivery.
• Results and activation driven: creating campaigns that generate signups, first deposits and first trades in the app.
• Process Optimization: Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Channel Ownership: Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
• Stakeholder Coordination: Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high‑quality campaign delivery.
• Planning & Budgeting: Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Testing & Optimization: Coordinate and analyze A/B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Data & Insights: Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Localization Quality: Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets.

Requirements

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau).
• Hands‑on experience managing multi‑channel marketing campaigns.
• Excellent communication skills both in English and Brazilian Portuguese.
• Project management skills.
• Familiarity with A/B testing, automation platforms, and performance measurement.
• Strong attention to detail and ability to manage multiple stakeholders and priorities.
• Experience in crypto and/or fintechs is a plus.

Bonus

• Experience managing marketing efforts across multiple regions.