Marketing Operations Analyst

Bybit; Porto Velho; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A prominent cryptocurrency exchange in Brazil is seeking a Marketing Operations Analyst to lead the planning and execution of marketing campaigns. The ideal candidate will have 2+ years of experience, strong analytical skills, and proficiency in English and Brazilian Portuguese. This role involves optimizing marketing processes, managing campaigns across multiple channels, and delivering actionable insights.

Qualificações

• 2+ years of experience in Marketing Operations, Growth, or Digital Marketing.
• Hands-on experience managing multi-channel marketing campaigns.
• Familiarity with A/B testing and automation platforms.

Responsabilidades

• Plan and execute multi-channel marketing campaigns.
• Continuously optimize marketing workflows.
• Manage performance across various channels.

Conhecimentos

Analytical mindset

Project management skills

Communication in English

Communication in Brazilian Portuguese

Attention to detail

Ability to manage multiple stakeholders

Ferramentas

Google Analytics

Tableau

Excel

Looker Studio

Descrição da oferta de emprego

About the Role

We’re looking for a highly organized, data‑driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi‑channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, improving efficiency, and delivering measurable results across campaigns and regions.

Key Responsibilities

• Campaign Management: Plan, design, set up, and execute multi‑channel marketing campaigns from concept to delivery.
• Process Optimization: Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Channel Ownership: Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
• Stakeholder Coordination: Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high‑quality campaign delivery.
• Planning & Budgeting: Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Testing & Optimization: Coordinate and analyze A / B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Data & Insights: Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Localization Quality: Oversee and improve translation quality for localized content (e.g., pt‑BR) across app, website, and marketing assets.

Requirements

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau).
• Hands‑on experience managing multi‑channel marketing campaigns.
• Excellent communication skills both in English and Brazilian Portuguese.
• Project management skills.
• Familiarity with A / B testing, automation platforms, and performance measurement.
• Strong attention to detail and ability to manage multiple stakeholders and priorities.
• Experience in crypto and/or fintechs is a plus.
• Bonus: Experience managing marketing efforts across multiple regions.