Marketing Operations Analyst

Bybit; Guarulhos; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading cryptocurrency exchange is seeking a Marketing Operations Analyst in Brazil. The role involves managing multi-channel marketing campaigns, optimizing workflows, and delivering actionable insights. Ideal candidates have 2+ years of experience in marketing operations, strong analytical skills, and excellent communication in English and Brazilian Portuguese. Familiarity with digital marketing tools is essential and experience in crypto/fintech is a plus.

Qualificações

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools.
• Hands-on experience managing multi-channel marketing campaigns.

Responsabilidades

• Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery.
• Continuously iterate and improve marketing workflows and operational frameworks.
• Manage and optimize performance across multiple channels.

Conhecimentos

Marketing Operations

Digital Marketing

Analytical Skills

Project Management

Communication Skills (English and Portuguese)

Ferramentas

Excel

Google Analytics

Looker Studio

Tableau

Descrição da oferta de emprego

About the Role

We’re looking for a highly organized, data‑driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi‑channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, improving efficiency, and delivering measurable results across campaigns and regions.

Key Responsibilities

• Campaign Management: Plan, design, set up, and execute multi‑channel marketing campaigns from concept to delivery.
• Process Optimization: Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Channel Ownership: Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
• Stakeholder Coordination: Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high‑quality campaign delivery.
• Planning & Budgeting: Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Testing & Optimization: Coordinate and analyze A / B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Data & Insights: Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Localization Quality: Oversee and improve translation quality for localized content (e.g., pt‑BR) across app, website, and marketing assets.

Requirements

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau).
• Hands‑on experience managing multi‑channel marketing campaigns.
• Excellent communication skills both in English and Brazilian Portuguese.
• Project management skills.
• Familiarity with A / B testing, automation platforms, and performance measurement.
• Strong attention to detail and ability to manage multiple stakeholders and priorities.
• Experience in crypto and/or fintechs is a plus.
• Bonus: Experience managing marketing efforts across multiple regions.