Marketing Manager

Go Offer; Porto Velho; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading educational technology firm in Porto Velho, Brazil, seeks an experienced Growth Marketing Manager. This role involves developing and executing marketing strategies, managing a cross-functional team, and driving company growth. The ideal candidate should have over 2 years of experience in EdTech or SaaS marketing, strong analytical skills, and a proven track record in high-growth environments. This position is crucial for building marketing frameworks and improving campaign performance.

Qualificações

• 2+ years of experience in EdTech or SaaS marketing.
• Proven ability to drive performance metrics and ROI.
• Experience in managing a marketing team for over a year.

Responsabilidades

• Build and manage quarterly marketing plans.
• Develop content strategies across various channels.
• Analyze channel performance and optimize campaigns.

Conhecimentos

Experience in EdTech or SaaS

Strong understanding of marketing funnels

B2C marketing experience

High-growth startup experience

Email marketing skills

SMM and paid advertising experience

Analytics tools proficiency

Ferramentas

Google Analytics

Klaviyo

Figma

Webflow

Descrição da oferta de emprego

About the Role

We are looking for an experienced Growth Marketing Manager who will become a strategic partner to the CEO and take full ownership of the marketing function.

You will be the key person responsible for building the marketing strategy, managing the team, and driving company growth.

Key Areas of Responsibility

Cross-functional marketing team leadership

Manage a team of SMM specialists, media buyers, email marketers, and content creators

Create clear briefs and tasks for designers and copywriters

Coordinate workflows between Marketing ↔ Sales ↔ Product

Ensure quality and timely execution across all marketing activities

Content strategy & production

Develop and oversee the content strategy across all channels

Lead the creation of client case studies (we have 100+ success stories!)

Adapt marketing and educational content for new markets (EU, US)

Maintain a consistent tone of voice and content quality

Growth & lead generation

Plan and host webinars and educational events

Launch email sequences, tripwires, and marketing funnels

Set up chatbot automation flows (Telegram, website)

Build partnerships and collaborations to scale lead generation

Analytics & optimization

Track channel performance, CAC, CPL, and funnel metrics

Calculate campaign ROI and conversion improvements

Optimize active campaigns to improve CAC, LTV and retention

Build and refine CJMs and conversion funnels

Context & Challenges

Current situation :

• Marketing team exists, but execution lacks consistency — we need a system
• Sales launched in Europe (Finland, Germany) — marketing needs localization
• Sales launched for English-speaking U.S. audiences — marketing must adapt
• We have 100+ client case studies and podcast episodes ready for marketing use

Challenges you will help solve :

Content

• No consistent content production framework
• Client case studies are produced irregularly
• Need adaptation for new markets
• Content quality must be stabilized and elevated

Processes

• Team accountability and task ownership must be improved
• Need transparent metric tracking for optimization
• No unified coordination between Marketing ↔ Sales

Scaling

• Growth goal : 3× in 6 months
• Expansion into new markets (Finland, Germany)
• Strengthening position in the U.S.
• Channel diversification and testing

What You Will Do

Strategy & Leadership (30%)

• Build quarterly / monthly / weekly marketing plans
• Manage and mentor SMM, email, and paid traffic teams
• Write briefs and task descriptions for creatives and specialists
• Run regular syncs with team and stakeholders
• Prioritize initiatives and ensure deadlines are met

Content & Creative (25%)

• Develop content strategy for SMM, email, webinars, landing pages
• Lead the production of case studies and educational content
• Work with designers and copywriters : briefs, quality review
• Adapt content for different audiences and markets
• Maintain a unified tone of voice

Lead Generation & Funnels (25%)

• Plan and execute webinars end-to-end
• Launch email campaigns, tripwires, and automated funnels
• Build and optimize chatbot logic and conversion flows
• Develop partnerships, media placements, and collaborations
• Build CJMs and warming funnels

Analytics & Optimization (20%)

• Analyze key metrics (CAC, CPL, conversions, ROI)
• Produce channel and campaign performance reports
• Optimize existing marketing activities based on data
• Test new channels and hypotheses
• Work with analytics tools (GA, CRM, marketing platforms)

Requirements

Must Have

• Experience in EdTech or SaaS — 2+ years
• Strong understanding of how educational / SaaS funnels work
• B2C marketing experience in career / learning segments
• Experience with performance metrics and ROI-oriented marketing
• High-growth startup experience
• Ability to work in a fast-changing environment
• Skilled in prioritization and multitasking
• Experience contributing to 2x–3x growth
• Marketing team management — 1+ year
• Ability to assign and brief tasks clearly
• Coordination of cross-functional stakeholders
• Delegation and performance oversight
• Tools & technical marketing skills
• Email marketing (Klaviyo, SendGrid, or similar)
• Chatbots and automation funnels
• Analytics (Google Analytics, Amplitude, Mixpanel)
• SMM + paid advertising experience
• Webflow / Figma / Notion for content collaboration
• CJM & funnel expertise
• Experience designing customer journey maps
• Building content-based nurturing funnels
• Understanding of CAC, LTV, ROMI, conversion metrics

Strong Plus

• Experience running webinars and online events
• Copywriting and editing skills
• Knowledge of U.S. / EU job markets
• Experience using LinkedIn for lead generation
• Background in mission-driven or social impact projects