LATAM Digital PR Specialist

Better Collective; Rio de Janeiro; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading digital sports media company in Rio de Janeiro is seeking a Digital PR Specialist to enhance brand awareness through strategic PR campaigns. The ideal candidate has experience in Latin America, a passion for sports, and strong communication skills in both English and Spanish. This hybrid role offers a collaborative environment with opportunities for growth and innovation.

Serviços

Co‑payment for gym membership

Access to language learning platform

Weekly office snacks and drinks

Qualificações

• Proven experience executing PR or Digital PR across LATAM.
• Basic understanding of SEO and Content Marketing best practices.
• Knowledge of various PR campaign types.

Responsabilidades

• Ideate and create PR campaigns to boost brand awareness.
• Write texts in journalistic format in Spanish.
• Track and report on individual PR campaigns.

Conhecimentos

Data-driven mindset

Strong written and verbal communication

Self-motivation

Ability to work across multiple teams

Passion for sports

Formação académica

Minimum 1.5-3 years of experience in PR or Digital PR

Intermediate English proficiency

Intermediate Spanish proficiency

Ferramentas

Tools like Muck Rack

Ahrefs

Moz

Buzzstream

Descrição da oferta de emprego

Job description

Hey there FutureLATAM Digital PR Specialist@ Better Collective!

Our Mission is to be the world's leading digital sports media company making sports entertainment more engaging and transparent for fans worldwide. At Better Collective were the team behind industry-leading brands like Torcedores BolaVip SomosFanaticos Action Network HLTV. We're looking for a new member to join the team who is responsible for boosting Better Collective's brand awareness across its owned digital properties. Specifically you will be responsible for ideating creating implementing and reporting on digital public relations campaigns with the goal of acquiring high-value backlinks to Better Collective websites.

How You'll Make an Impact Here are some of the ways you'll contribute to our mission:

Ideate and create PR campaigns to increase brand awareness and generate high-quality backlinks across Better Collective brands: Bolavip Brasil, Bolavip Argentina, Action Network and VegasInsider.

Write texts in journalistic format in Spanish

Support the South American Team Lead as needed

Stay in-tune with the world of sports to identify and capitalize on breaking news and trends to ensure that BC stays ahead of the competition

Work across SEO content and design teams to ensure quality deliverables

Track and report on individual PR campaigns to showcase their effectiveness in acquiring backlinks to BC sites

Use tools such as Muck Rack or Comunique-se to build an outreach contact list of journalists, media sites, bloggers and other relevant parties to secure campaign pitch opportunities

Write relevant and entertaining content to be pitched to third parties for link building purposes

Provide regular topic recommendations for new digital PR campaigns based on industry and competitive research

Job Requirements

• At least 1.5-3 years of experience in PR or Digital PR - either in an agency or in-house environment
• Experience of executing PR or Digital PR across LATAM
• Experience of different PR or Digital PR campaign types - from reactive to hero campaigns
• A strong passion for sports and digital public relations & communications
• Data-driven mindset to utilize trends and campaign results to inform future decisions
• Strong written and verbal communication
• Ability to work across multiple teams and digital brands
• Basic understanding of SEO and Content Marketing best practices and what the core principles of PR and Digital PR are
• Passionate about staying up to date on trends and relevant stories across the sports and wider news world
• Self-motivation strong organizational skills and flexibility are required to be effective in a fast‑paced ever-changing environment of digital marketing and SEO
• Intermediate or higher level of English proficiency
• Intermediate or higher level of Spanish proficiency

Nice-to-Haves

• Experience as a sports journalist
• Familiarity with industry tools such as Ahrefs, Moz, Buzzstream, Muck Rack, Majestic and others is a plus

What We Offer

Food

The office provides cookies, nuts, fruit, sweets and hot drinks weekly

Wellness

Co‑payment for gym membership via Wellness Hub Platform

Training

Access to GoFluent language learning platform

Your Growth & Our Culture

• A Collaborative Environment: You'll join a company where respect, teamwork and open communication matter
• Exposure to a Global Company: Work alongside colleagues from around the world and get real insights into different markets and cultures
• Opportunities for Impact: We value new ideas and encourage everyone to take initiative and drive change no matter your role
• Room to Grow: We care about learning and development and we support people who want to take on new challenges
• Balance & Flexibility: We do our best to support work‑life balance and offer flexibility whenever possible

Whats Good About Working Here

• We empower you to take initiative and collaborate directly with other teams to bring your ideas to life
• You'll have a voice whether you've been here a day or a decade
• We encourage side projects and learning new things even if they're outside your day job
• We keep things informal and fun, expect memes, good coffee and the occasional themed Slack channel

Ready to Join

We're excited to learn more about you! Here's how to apply and what to expect.

Our Interview Journey

• Application Review: Our team personally reviews every application
• Intro Chat: An initial conversation with the hiring manager
• Technical Assessment: You will work on a specific technical task so we can analyze your functional capabilities
• Final Interview: A personality / work style assessment and a logic test will be discussed with HR and the hiring manager
• Offer: Well, always keep you informed at every step

Important information

• Only CVs in English will be evaluated
• Contractor Hiring Model (PJ)
• Hybrid

• Rio de Janeiro, Brazil
• Buenos Aires, Argentina