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As a
Group Account Director
your primary responsibility is to oversee and manage a group of 6-12 client accounts, ensuring that the agency delivers high-quality services and meets the clients' needs and expectations.
This role requires a strategic mindset, strong project management skills, and the ability to work cross-functionally to achieve project goals. Key Responsibilities Client Management: Build and maintain strong relationships with key clients. Understand clients' business goals and marketing objectives. Act as the main point of contact between clients and the agency. Team Leadership: Lead and manage a team of account managers and project managers. Provide guidance, support, and mentorship to team members. Foster a positive and collaborative team culture. Strategic Planning: Develop and implement strategic marketing plans for clients. Collaborate with other agency departments to ensure the integration of services. Stay informed about industry trends and competitive landscapes. Budget Management: Manage project budgets efficiently, ensuring projects are delivered within allocated resources. Campaign Oversight: Monitor the execution of advertising and marketing campaigns. Ensure that campaigns align with clients' objectives and brand guidelines. Analyze campaign performance and provide insights for improvement. Effective Time Management: Identify and prioritize tasks based on their importance and urgency, using tools such as to-do lists or task management apps. Develop a daily or weekly plan, allocating specific time blocks for high-priority activities and deadlines. Regularly reassess priorities to adapt to changing circumstances and ensure focus on the most critical tasks. New Business Development: Identify opportunities for organic growth within existing client accounts. Collaborate with business development teams to pitch and secure new clients. Contribute to the development of proposals and presentations.