Director of Content Development & Publishing

Ascension; Brasil; Teletrabalho; BRL 690.000 - 976.000; Tempo integral

Resumo da oferta

A leading healthcare organization is seeking a Director of Content Development and Publishing to oversee content strategy and management. This role will lead a team focused on creating engaging, patient-centered content across digital platforms. The ideal candidate has extensive experience in digital media, SEO, and project management. A Bachelor's degree in a related field is required, along with a keen understanding of compliance frameworks. This position is remote and offers competitive compensation and a supportive work environment.

Serviços

Paid time off (PTO)

Health insurance options

Retirement benefits

Tuition reimbursement

Parental leave

Qualificações

• Experience leading content teams in a digital environment.
• Proven track record in content development and publishing.
• Ability to collaborate effectively with cross-functional teams.

Responsabilidades

• Manage content publishing across various platforms.
• Collaborate with product and marketing teams.
• Monitor and report on content performance.

Conhecimentos

Leadership

SEO

Content Strategy

Digital Media

Project Management

Formação académica

Bachelor's degree in Communications, Journalism, Marketing, or related field

High School diploma with 5 years of experience

Ferramentas

Sitecore CMS

GA4

Jira

Smartsheet

Descrição da oferta de emprego

Department

• Department: Growth Marketing Digital Experience (GMDx)
• Schedule: Monday - Friday, 8 hour shift
• Location: Remote
• Salary: $129,942 - $183,447
• Eligible for an annual bonus incentive

What You Will Do

The Director of Content Development and Publishing is responsible for leading the strategy, creation, and optimization of content published across Ascension’s digital ecosystem, including web, social, campaign, and emerging platforms. This leader will guide a team of content strategists and content managers to deliver high-quality, patient-centered, and brand-aligned content that drives engagement, supports patient acquisition, and strengthens Ascension’s voice in the market.

This role requires a strong blend of editorial, platform expertise, digital strategy, and operational experience. The Director will collaborate across Marketing, Digital Content Operations, SEO, Creative, and Product to ensure content is structured, scalable, measurable, and aligned with enterprise goals. The Director will also play a key role in shaping how Ascension’s content adapts to AI-driven search and discovery—ensuring visibility, accuracy, and trust within environments like Google AI Overviews, ChatGPT, Gemini, and other generative engines.

Key Responsibilities

• Manage day-to-day content publishing across web platforms (Sitecore CMS, microsites, landing pages).
• Translate business needs into structured, patient-friendly content that supports user journeys.
• Partner with product and marketing teams to provide requirements and related acceptance criteria in the delivery of service line pages, campaign content, and elevated location/provider pages.
• Monitor and report on content performance using analytics dashboards (GA4, Sitecore XM Cloud, SEO tools).
• Implement SEO best practices including metadata, schema markup, internal linking, and keyword alignment.
• Advance AI Optimization and Generative Engine Optimization (GEO): Partner with SEO and Product teams to ensure Ascension content remains visible, accurate, and trusted within AI-driven discovery environments such as Google AI Overviews and generative search results.
• Evaluate and integrate responsible AI tools to support content ideation, tagging, translation, and workflow automation while maintaining editorial oversight and compliance with healthcare content standards.
• Monitor and report on how AI platforms and search engines surface Ascension content, translating insights into updates for metadata, structured content models, and authorship practices.
• Identify opportunities for improving conversion (CTAs, forms, page layouts, patient pathways).
• Enforce content governance frameworks (style guides, workflows, approval processes, translation workflows).
• Partner with compliance and accessibility teams to ensure ADA, HIPAA, and brand standards are met.
• Maintain version control and content lifecycle documentation.
• Manager user permissions and groups for workflows in the SiteCore platform.
• Coordinate with writers, editors, designers, and SEO specialists to deliver integrated content.
• Support content operations initiatives (DAM, translation workflows, knowledge graphs, structured content models).
• Manage timelines, approvals, and stakeholder communications for content projects.

What You Will Need

Education:

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

Additional Preferences

• Bachelor’s degree in Communications, Journalism, Marketing, Digital Media, or related field (Master’s preferred).
• 8–10+ years of experience in digital content strategy, development, or editorial leadership.
• Proven success leading content teams in large, multi-location or multi-brand organizations.
• Strong understanding of SEO, digital storytelling, structured content, and content management systems.
• Excellent writing, editing, and messaging skills with keen attention to detail.
• Experience with governance frameworks, compliance workflows, and medical/healthcare content preferred.
• Strong leadership, communication, and stakeholder management skills.
• Excellent communication and interpersonal skills; able to work effectively across cross-functional teams.
• Proficiency with project management tools (e.g., Smartsheet, Jira, Asana, MS Project).
• Experience with digital, IT, or healthcare-related projects is a plus
• Familiarity with Agile, Scrum, or SAFe methodologies.
• Ability to influence stakeholders and drive decisions.
• Experience managing vendor relationships and contracts.
• Comfort working in matrixed or enterprise environments.

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well‑being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

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Benefits

• Paid time off (PTO)
• Various health insurance options & wellness plans
• Retirement benefits including employer match plans
• Long-term & short-term disability
• Employee assistance programs (EAP)
• Parental leave & adoption assistance
• Tuition reimbursement
• Ways to give back to your community

Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance, location and salary range at the time of the offer.