Overview
The Direct-to-Consumer (DTC) In-Home Sales Manager is responsible for leading and managing a team of in-home sales representatives who sell directly to consumers. This role ensures that sales targets are met, customer experience is exceptional, and sales processes are efficient and compliant. The Sales Manager will coach, develop, and motivate the sales team to maximize performance while driving growth for the business.
Responsibilities
- Recruit, hire, train, and onboard in-home sales representatives.
- Provide ongoing coaching, mentoring, and performance feedback.
- Set clear sales targets and hold the team accountable for meeting or exceeding goals.
Sales Strategy & Execution
- Develop and implement sales strategies to drive growth and improve close rates.
- Monitor and analyze sales metrics and KPIs to identify trends, gaps, and opportunities.
- Ensure consistent use of sales scripts, presentations, and CRM tools.
Customer Experience
- Foster a customer-first culture within the sales team.
- Ensure all sales representatives deliver professional, consultative, and ethical sales experiences.
- Resolve customer escalations promptly and effectively.
Operational Excellence
- Optimize scheduling, routing, and resource allocation for in-home appointments.
- Maintain accurate sales records and ensure proper use of CRM and reporting tools.
- Ensure compliance with company policies, pricing structures, and legal requirements.
Cross-Functional Collaboration
- Partner with marketing, operations, and customer service teams to align lead generation, fulfillment, and after-sales support.
- Provide market feedback to inform product development and promotional strategies.
Required Skills
Position Requirements:
- Bachelor’s degree in Business, Marketing, or a related field (preferred).
- 3-5+ years of sales management experience, preferably in in-home, DTC, or field sales.
- Proven track record of meeting or exceeding sales goals.
- Strong leadership, coaching, and motivational skills.
- Excellent communication, negotiation, and problem-solving abilities.
- Proficient in CRM systems, Microsoft Office Suite, and sales reporting tools.
- Ability to travel within assigned territory as needed.
- Must have a valid driver’s license and reliable transportation.