Digital Strategy Director

Turnkey Tech Staffing; Indaial; Teletrabalho; BRL 200.000 - 250.000; Tempo integral

Resumo da oferta

A leading digital marketing agency is seeking a Director of Digital Strategy to manage strategies for multiple clients and lead a team. This role requires expertise in digital platforms, strong analytical skills, and the ability to foster client relationships. The ideal candidate has 5-7 years of experience in digital marketing and is proficient with tools such as Google Ads and Google Analytics. This position is fully remote and offers flexible paid time off, a personal laptop, and health benefits.

Serviços

Flexible Paid Time Off

Personal laptop

Health/Sport Budget

Qualificações

• 5–7 years of experience with paid digital platforms.
• Expertise in analyzing data trends and digital marketing KPIs.
• Experience with data visualization tools.

Responsabilidades

• Oversee strategy and reporting for 5–7 client accounts.
• Foster client relationships and lead strategy calls.
• Conduct analysis and provide actionable insights.

Conhecimentos

Attention to detail

Communication skills

Problem-solving

Time management

Formação académica

Bachelor's degree in Marketing/Advertising

Ferramentas

Google Ads

Facebook Ads Manager

Google Analytics

Looker Studio

Asana

Descrição da oferta de emprego

About the Product

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Job Purpose

The Director of Digital Strategy is responsible for contributing to the leadership, management, and overall success of the Digital Strategy team. This role oversees strategy and reporting for 5–7 clients, leading the planning and strategic execution of paid search, display, streaming, and paid social campaigns that are measurable, effective, and aligned with each client's goals. The Director serves as a team leader, bringing innovative and thoughtful approaches to client success, reporting, and paid media strategy.

Duties and Responsibilities

Strategic Campaign Oversight

Maintain strategic oversight of 5–7 complex, holistic client accounts, owning the development, implementation, and optimization of digital strategy and paid media budgets across all channels, typically with annual budgets of $500k+.

Architect comprehensive digital strategies driven by clients' marketing goals and objectives.

Oversee and verify that ongoing account maintenance and optimization activities align with campaign goals across all channels.

Client Interaction

Foster strong client–agency relationships through recurring strategy calls, acting as an expert partner who advises on best practices and strategic direction.

Play a supervisory role by overseeing Digital Strategists' work on key clients, including participation in client calls.

Reporting and Analysis

Conduct research, analyze performance data, and translate findings into actionable insights and strategic recommendations—including budget adjustments and optimization strategies.

Provide in-depth monthly and ad-hoc reporting using tools such as Google Analytics, Looker Studio, custom ROI dashboards, and platform reporting interfaces.

Ensure that all reporting clearly communicates campaign goals and effectively articulates key takeaways, recommendations, and next steps.

Continually evaluate the effectiveness and client experience of reporting and analysis to ensure they meet evolving client needs.

Team Management and Supervisory Responsibilities

Support leadership of the Digital Strategy team, with potential responsibility for directly managing 2-3 team members.

Lead onboarding, training, and ongoing mentoring of direct reports, and contribute to the professional growth of team members across the department.

Internal Team Responsibilities

Collaborate with client account teams to manage relationships and ensure client success.

Partner with the sales team to strengthen and expand relationships with existing clients and support digital strategy development for prospective clients.

Promote cross-divisional communication and collaboration to ensure a seamless internal workflow and client experience.

Stay current on digital marketing trends, emerging platforms, and industry developments.

Demonstrate thought leadership through contributions to team meetings, process improvements, and opportunities for service expansion.

Contribute to the Carnegie blog, webinars, workshops, and conference presentations, as appropriate.

Knowledge, Skills & Abilities

Exceptional attention to detail and the ability to manage multiple priorities in a deadline-driven environment.

Strong verbal and written communication skills; able to confidently present campaign performance to clients and internal teams.

Proven problem-solving skills, with the ability to work independently, use available resources effectively, and elevate issues when appropriate.

Effective communication and time management skills, particularly in a remote environment; ability to learn and switch between multiple technology platforms.

Physical requirement : Must be able to work at a computer for prolonged periods

Credentials and Experience

Bachelor's degree required; Marketing / Advertising major or concentration preferred

5–7 years of experience with paid digital platforms, media planning, and / or execution of digital marketing campaigns

Expertise in analyzing and reporting on data trends with a full understanding of digital marketing KPIs and success metrics

Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics

Expertise and direct experience with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Display & Video 360, or other DSP required

Google Ads and / or Google Analytics certifications a plus

Experience with Asana or other project management software tools a plus

Agency experience is a plus

We offer

We welcome new ideas and allow you to make an immediate impact on the team.

Flexible Paid time off (PTO for any reason, including sick days (no specified limits), and a flexible work schedule.

Personal laptop.

Health / Sport Budget.

Fully remote.