Digital Planner Senior Manager | São Paulo - SP

P&G México; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading company in consumer packaged goods seeks a Digital Media Planner to optimize media activations for key brands. The role involves crafting strategic plans, analyzing results, and ensuring integration with brand teams. Ideal candidates will have strong analytical skills and experience in digital media. Join a diverse team committed to innovation and consumer-centric strategies.

Serviços

Salary compatible with the market

International career path

Life insurance

Health insurance

Dental plan

PG stock

Saving plan

Flexible work arrangements

Wellness programs

Physical activity benefit (Wellhub)

Benefit of medicines and reimbursement of vaccines

Qualificações

• Solid background in the media landscape with a minimum of 5 years of experience.
• Advanced proficiency in English is required.

Responsabilidades

• Craft, maintain and optimize media activations for leading brands.
• Design strategic plans ensuring efficiencies between online & offline vehicles.

Conhecimentos

Analytical Capabilities

Strategic Thinking

Presentation Skills

Interpersonal Skills

Collaboration Skills

Formação académica

5 years of experience in digital media

Ferramentas

Microsoft Office Suite

Facebook Campaign Planner

Google Reach Planner

Google AdWords

DV360

Facebook Business Manager

Programmatic Media

TikTok

Descrição da oferta de emprego

Job Location

SAO PAULO GENERAL OFFICE

Job Description

As a Digital Media Planner, you’ll have the responsibility to craft, maintain and optimize the media activations of some of our most important leading brands. Ensure the planning of the brand awareness & performance campaigns (video, search, social media, programmatic, ecommerce, etc) to achieve business results, on time and in line with internal controls, constantly looking for efficiencies and synergies across touchpoints with consumers. You’ll be responsible for bringing innovation to the plans, staying in touch with the industry, assessing consumer & competitive trends.

As a Digital Media Planner you will:

• Apply analytical skills to media in order to analyze business results led by media activations and improve these.
• Design best in class strategic plans to achieve brands’ business objectives, constantly looking for efficiencies, ensuring synergies between online & offline vehicles (as well as with other teams such as trial or sales) and within media mix.
• Guarantee integration with Brand teams, brand strategies, and Media experts in other countries in the region.
• Partner with our Analytical & Insights team to define test & learn activities to understand how to optimize plans and make them more efficient by understanding consumer trends.
• Bring brand innovation by staying in touch with the brand team and media industry trends, looking for synergies, and delivering a consumer-centric strategy.
• Understand basic consumer data structure, business fit, and flows across involved systems.
• Ensure a business owner mindset, doing things right, tracking budget commitments, and complying with internal controls.

Top Skills:

• Strong Analytical Capabilities, Strategic Thinking and Presentation Skills.
• Innovative and entrepreneurial focus. You will need to be focused and decisive with the ability to take risks where needed. With ability to naturally make creative connections, experiment continuously, and push boundaries.
• Excellent interpersonal & collaboration skills. You will be trusted to navigate a Matrix organization, influence people, and build strong relationships internally/externally to drive action.

About P&G:

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

We are an equal opportunity employer and value diversity at our company. Our mission of Equality and Inclusion is: “Everyone valued. Everyone included. Everyone performing at their peak”.

We seek the most diverse talent so that we always know how to innovate to exceed the expectations of our consumers. We offer meaningful challenges from day one and effective and constant training. Thus, we bring to bear the strengths of our employees and develop them to become phenomenal leaders, reaching the highest levels of management. Working with us is the best opportunity to do what you love, with constant challenges and to be recognized for its results. More than that, it's the ideal opportunity to help us touch and improve billions of lives in our world.

For over 175 years, we have built some of the world’s most successful brands, including Always, Ariel, Aussie, Clearblue, Downy, Gillette, Head and Shoulders, Oral-B, Pampers, Pantene and Vick.

Benefits:

• Salary compatible with the market
• International career path
• Life insurance
• Health insurance
• Dental plan
• PG stock
• Saving plan
• Flexible work arrangements
• Wellness programs
• Physical activity benefit (Wellhub)
• Benefit of medicines and reimbursement of vaccines
• And others...

Job Qualifications

• Mandatory Experience:You should have a solid background in the media landscape, with a minimum of 5 years of experience in digital media and the ability to implement awareness and performance campaigns effectively.

• Software, Equipment, and Tools:Proficiency in the Microsoft Office Suite is required, along with a strong understanding of digital planning platforms such as Facebook Campaign Planner and Google Reach Planner.

• Buying Platforms:Familiarity with various buying platforms, including Google AdWords, DV360, Facebook Business Manager, Programmatic Media, and TikTok, is essential.

• Preferred Experience:Experience in consumer packaged goods (CPG) companies is highly regarded.

• Language Skills:Advanced proficiency in English is required.

• Location:Candidates must either reside in or have the ability to relocate to São Paulo, SP.

Job Schedule

Full time

Job Number

R000131165

Job Segmentation

Experienced Professionals (Job Segmentation)