Creative Strategist

Höski; Maceió; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A performance agency is seeking a Creative Strategist to develop direct-response strategies for eCommerce brands. The candidate will write high-converting copy, analyze data for optimal performance, and collaborate with a team of creatives. This role is vital to driving brand success and requires a strong background in performance marketing. Opportunities for growth in the creative lead roles are available.

Qualificações

• Ability to convert product benefits into compelling stories and offers.
• Experience working with paid media teams in a performance-focused environment.
• Excellent clarity in creative briefs.

Responsabilidades

• Develop direct-response creative strategies for brands.
• Write compelling hooks, scripts, and CTAs.
• Analyze data to refine strategies.
• Collaborate with the growth team on messaging.
• Manage a high output of creative concepts.

Conhecimentos

Direct response experience

Strong copywriting ability

Analytical mindset

Meta / TikTok best practices understanding

Creative volume generation

Descrição da oferta de emprego

Creative Strategist (Direct Response Focus) Full-Time — Remote

We're looking for a Creative Strategist who actually understands direct response, not someone who just scrolls TikTok and assembles trends.

This role is for a strategist who can think in angles, write high-converting copy, break down customer psychology, and work with our editors/designers to produce winning ad variations across Meta, TikTok, and YouTube.

If your background is influencer‑style content creation — this is NOT for you.

If your background is direct response, performance marketing, hooks, messaging frameworks, and ad psychology— we want you.

What You’ll Do

• Develop direct‑response creative strategies for eCommerce and local brands (UGC, statics, VSLs, long‑form ads).
• Write strong hooks, scripts, headlines, and CTAs rooted in psychology — not fluff.
• Analyze data and identify what's working, what's not, and why.
• Build clear creative briefs for editors, designers, and UGC creators.
• Collaborate with the growth team to refine angles, offers, and messaging frameworks.
• Turn raw ideas, calls, client notes, and problems into high‑performing creative concepts.
• (Bonus) Oversee or contribute to production/filming direction if you have that background.
• Maintain a high output of strategic ideas and creative testing concepts weekly.

What You MUST Bring

• Direct response experience — you know what makes an ad convert, not just "look cool."
• Strong copywriting ability (hooks, headlines, scripts, micro‑copy).
• Ability to translate product benefits into angles, stories, emotional triggers, and offers.
• Experience working with paid media teams or creatives in a performance‑focused environment.
• Strong understanding of Meta / TikTok best practices.
• Analytical mindset — you can look at data and form a hypothesis instantly.
• Creative volume — you can generate 10 concepts where others generate 2.
• Excellent communication and clarity inside creative briefs.

Bonus Points

• Production or directing experience.
• Understanding of UGC scripting.
• Experience with DTC brands (beauty, wellness, fashion, home goods, jewelry, etc.).
• Can storyboard fast and collaborate closely with editors.

Who You Are

• You think like a marketer, not an influencer.
• You write copy that hits where it hurts — and inspires action.
• You're obsessed with performance, not aesthetics.
• You're fast, resourceful, and comfortable producing a high volume of ideas.
• You thrive in an environment with speed, iteration, and testing.
• You can take a product, research it deeply, and build a messaging system around it.

Why Join Us

• Work with a fast‑growing performance agency scaling 7–8 figure brands.
• Collaborate closely with elite media buyers, strategists, and creatives.
• Clear processes, creative pipelines, and a supportive production team.
• High impact role — your work directly influences revenue.
• Opportunities for growth into Creative Lead roles.