Manager, Brand & Campaign Eastpak (Global)

Vans; Antwerpen; Sur place; EUR 63 000 - 79 000; Plein temps

Avantages offerts par ce poste

On site gym

Discount card 50% on VF brands

Résumé du poste

Eastpak is seeking a Brand & Campaign Marketing Manager for our Antwerp, Belgium team. You will lead end-to-end campaigns, collaborate with Creative, Product, Digital and Local Marketing, and shape the brand narrative across channels.

The role requires 5+ years in brand or campaign marketing within lifestyle/consumer goods, plus 2+ years’ team leadership. Fluency in English and strong communication skills are essential.

Qualifications

• Bachelor's degree in marketing, Communications, Retail, Digital or a related field.
• 5+ years of experience in brand management or campaign marketing within lifestyle/consumer goods.
• 2+ years' team management experience.
• Fluent written and spoken English.
• Strong interpersonal/communication skills and strategic thinking.
• Experience in marketing communications, campaign development and execution.
• Project management experience.

Responsabilités

• Lead the development and execution of integrated marketing campaigns across multiple channels, ensuring alignment with brand strategy and business objectives.
• Manage relationships with creative agencies and cross-functional teams, guiding briefing, feedback and approvals.
• Own the seasonal brand marketing calendar and coordinate product launches and consumer moments.
• Plan, monitor and manage project budgets with regular updates to stakeholders.
• Oversee asset creation, localisation and deployment across digital, retail, wholesale and social channels.

Description du poste

Eastpak is looking for an exceptional Manager, Brand & Campaign Eastpak (Global) to join our Marketing team based in Antwerp, Belgium. We are seeking a dynamic and results-driven Brand & Campaign Marketing Manager to join our Eastpak Global team. This role is essential in driving the success of our marketing initiatives; leading the end-to-end creative execution of inline and collaboration campaigns and managing the seasonal brand marketing calendar. Lets talk about the role! As a Brand & Campaign Manager, you will be responsible for planning, executing, and ensuring the successful launch of our inline and collaboration campaigns that elevate our brand and engage our target audience. You will collaborate closely with cross-functional teams including Creative, Product, Digital and Local Marketing to develop campaigns that drive brand awareness, consumer engagement and sell-through. Beyond campaign delivery, you will play a key role in shaping the creative expression of the Eastpak brand. Using your creative eye, cultural awareness and storytelling skills, you will help bring our products and brand stories to life in ways that are inspiring, authentic and culturally relevant. Working at the intersection of brand, product and culture, you will help shape compelling consumer narratives that engage our Cultural Gatekeeper community and strengthen Eastpak's position as a distinctive and influential voice within culture. You will also be responsible for managing the seasonal brand marketing calendar, from collection kick-off meetings through the full Go-To-Market creative process, ensuring our global teams have the content, tools and stories needed to connect with consumers consistently and effectively across every touchpoint.

How You Will Make a Difference

Campaign & Content Management

Lead the development and execution of integrated marketing campaigns across multiple channels, ensuring alignment with brand strategy and business objectives. Manage relationships with creative agencies and cross-functional teams, driving the briefing, feedback and approval process to deliver impactful campaigns. Own the seasonal brand marketing calendar, coordinating key business initiatives, product launches and consumer-facing moments.

Project Budget Management

Plan, monitor and manage project budgets, ensuring efficient allocation of resources and strong return on investment. Track spend and provide regular budget updates to key stakeholders.

Omnichannel Asset & Execution Management

Oversee the creation, localisation, management and deployment of campaign and brand assets across all consumer touchpoints, including digital, retail, wholesale and social channels. Develop and maintain campaign toolkits and VM guidelines, ensuring consistent brand expression, asset availability and best-in-class execution across markets and channels.

Team Leadership

Lead and inspire a high-performing team, including a Graphic Designer and Creative Content Coordinator. Foster a culture of collaboration, innovation and accountability while providing clear direction, coaching and development opportunities.

Skills for Success

To succeed in this role you should have Bachelor's degree in marketing, Communications, Retail, Digital or a related field. Master's degree / MBA is a plus 5+ years of experience in brand management, campaign marketing, or a similar role within the lifestyle or consumer goods industry 2+ years' team management experience Fluent written and spoken English language skills good interpersonal/communication skills and level of strategic thinking. Experience in marketing communications, campaign development and execution. Deep understanding of an ever-changing marketing landscape and experience in project management. Consolidated understanding of and passion for the lifestyle, fashion and entertainment industry.

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package.

Free to Be, Inclusion & Diversity

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• This post is not eligible for relocation support

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.

If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].

Hiring Range: €63,475.20 EUR - €79,344.00 EUR annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

To our founders, Skip, Jan, and Murray, Mt Rainier was their headquarters for adventure, where campsites blew away in the wind, nights were spent huddled together in snow caves, and an amazing sunrise rewarded those who made the summit. Since then, we've designed packs, bags and outdoor gear to equip you for great adventures and the kind that happen every day. We're committed to making durable, functional, versatile products you can count on, whether you're headed into a long day, out with friends or going off the grid. It's what we've been doing since 1967.