Energy Marketing Coordinator

VFCorporation; Antwerpen; Sur place; EUR 40 000 - 50 000; Plein temps

Avantages offerts par ce poste

On-site gym

50% discount card on VF brands

International environment

Strong enterprise benefits

Résumé du poste

Eastpak is seeking an exceptional Energy Marketing Coordinator in Antwerp, Belgium to drive cultural relevance through collaborations and culture-led storytelling. You will coordinate partnerships, engage with brands, talent, communities and movements, and collaborate with product, marketing and creative teams to deliver activations across social, PR, influencer marketing, retail and digital channels.

You will help build integrated activation plans, manage timelines and partner communications,

Qualifications

• Proven experience in brand marketing, partnerships, influencer marketing, PR, communications, events or related field.
• 1–3 years of experience in these areas.
• Interest in youth culture, fashion, music, art, sport and emerging trends.
• Excellent organisational and project management skills.

Responsabilités

• Coordinate end-to-end delivery of seasonal collaborations, managing timelines and stakeholder communications.
• Build consumer engagement through culture-led storytelling across markets and channels.
• Develop activation plans for collaborations spanning social, PR, influencer, retail, CRM and owned media.
• Bridge external partners and internal teams to ensure cohesive activation across all touchpoints.

Connaissances

International experience

Brand marketing

Partnerships

Influencer marketing

Project management

Cross-cultural communication

Formation

Bachelor’s or master’s in marketing or communications

Outils

CRM software

Social media analytics

Description du poste

Eastpak is looking for an exceptional Energy Marketing Coordinator to join our Eastpak Marketing team based in Antwerp, Belgium.

Let’stalk about the role!

As Energy Marketing Coordinator, you will play a key role in driving Eastpak's cultural relevance through collaborations, partnerships and culture-led storytelling. You will support the execution of the brand's collaborations and cultural initiatives, building relationships with the brands, talent, communities and cultural movements.

Working closely with internal product, marketing and creative teams, you will help coordinate Eastpak's collaborations and partnerships calendar, ensuring projects are delivered with strong storytelling, seamless execution and maximum impact. Acting as a bridge between external partners and internal teams, you will coordinate the development of integrated activation plans and communication toolkits that bring collaborations to life across all brand communication channels - from social, PR and influencer marketing to retail, digital, CRM and owned media.

How You Will Make a Difference

Your key accountabilities will be:

• Drive brand elevation through collaborations and culture Support the development and activation of partnerships that strengthen the cultural relevance, desirability and brand heat.
• Identify culturally relevant partnership opportunities Monitor trends, communities, brands, talent and emerging cultural movements to identify opportunities that authentically connect with consumers and support the brand's long‑term strategic direction.
• Manage collaboration and partnership execution Coordinate the end‑to‑end delivery of seasonal collaborations, supporting timelines, stakeholder management, partner communication and activation planning from concept through to launch.
• Build consumer engagement through culture‑led storytelling Help create compelling narratives and content strategies that connect Eastpak with youth culture audiences across markets and channels.
• Maximise collaboration impact across the consumer journey Develop and coordinate integrated activation plans that leverage social, PR, influencer, retail, CRM, digital and experiential channels to build awareness, engagement and advocacy for collaboration and culture initiatives.
• Drive cross‑functional collaboration and integrated execution Partner closely with product, creative, marketing and regional teams to ensure collaborations are activated consistently and effectively across all brand communication channels and consumer touchpoints, delivering a seamless and impactful consumer experience.
• Be the pulse of culture within the organisation Bring fresh cultural insights, inspiration and external perspectives that help Eastpak remain relevant, distinctive and connected to emerging consumer interests.

Build strong partner relationships

Act as a key point of contact for collaboration partners, helping foster productive relationships and ensuring successful partnership delivery from briefing through activation.

Skills for Success

We’re looking for someone who brings:

• Proven experience working abroad and/or in an international professional environment. The ideal candidate has demonstrated the ability to collaborate across cultures and communicate effectively with diverse teams and clients.

• 1–3 years of experience in brand marketing, partnerships, influencer marketing, PR, communications, events or a related field.

• A strong passion for youth culture, fashion, music, art, sport and emerging consumer trends, with a natural curiosity for what drives relevance and conversation.

• Excellent organisational and project management skills, with the ability to coordinate multiple projects, stakeholders and deadlines.

• Strong communication and relationship‑building skills, with confidence working across internal teams and external partners.

• Knowledge of social media, influencer marketing and modern communication channels, and how they contribute to integrated marketing campaigns.

• A proactive, collaborative mindset with a desire to grow a career in cultural marketing, collaborations and brand partnerships.

• A formal education (Bachelor’s or master’s in marketing or communications) is a plus

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well‑being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback‑based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well‑being initiatives

• A discount card with 50% on all VF brands

Free to Be, Inclusion & Diversity

As a purpose‑led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

This post is not eligible for relocation support

Hiring Range:

€40,089.60 EUR - €50,112.00 EUR

annually