Brand Activation Lead - Benelux Omnichannel

Pierre Fabre Laboratories; Brussel Hoofdstad; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Pierre Fabre Laboratories in Belgium seeks a Brand Activation Manager to lead omnichannel activations for the BENELUX portfolio. You will define local brand strategy, oversee B2C activations, coordinate B2B2C and B2B initiatives, manage media planning and budgets, ensuring brand identity alignment and commercial goals.

You will collaborate with cross-functional teams—Media Specialist, Content, Sales, and Logistics—to deliver cohesive offline/online campaigns, develop activation tools, forecast

Qualifications

• Master in Marketing or related field.
• Experience in market and data analysis.
• Strong budget management and ROI analysis.

Responsabilités

• Define local brand strategy and plan omnichannel activations.
• Prepare and report monthly budgets for commercial and advertising activities.
• Define the B2C media strategy with the Media Specialist.
• Develop offline B2C activation tools in line with the omnichannel plan.
• Deliver B2B activation master kit to sales and medical teams.
• Collaborate with Retail/Shopper Activation & HCP Managers for B2B2C/B2B activations.
• Develop harmonized content for offline & online campaigns; ensure timely delivery.
• Manage product-related processes: positioning, costs and promotions.
• Forecast sales and manage stock availability with logistics.
• Monitor performance metrics including media ROI and market share.

Connaissances

Marketing strategy

Market data analysis

Media management

Budget management

ROI analysis

B2C/B2B coordination

Formation

Master in Marketing or related field

Outils

Excel

PowerPoint

Description du poste

Pierre Fabre Laboratories in Belgium seeks a Brand Activation Manager to lead omnichannel activations for the BENELUX portfolio. You will define local brand strategy, oversee B2C activations, coordinate B2B2C and B2B initiatives, manage media planning and budgets, ensuring brand identity alignment and commercial goals.

You will collaborate with cross-functional teams—Media Specialist, Content, Sales, and Logistics—to deliver cohesive offline/online campaigns, develop activation tools, forecast