AI-Driven Digital Campaign Lead (Global, Hybrid)

The Hotels Network; Gent; Hybride; EUR 45 000 - 65 000; Plein temps

Avantages offerts par ce poste

Flexible working environment

Career development opportunities

Comprehensive health insurance

Pension funding

Competitive compensation

Résumé du poste

The Hotels Network is seeking a Marketing Specialist in Ghent, Belgium, to own digital campaign execution for Lighthouse products aimed at hotel marketers globally. This role involves setting up landing pages, managing email workflows, and driving measurable business outcomes through coordinated messaging across multiple channels.

Ideal candidates will have 3-5 years of B2B SaaS marketing experience and fluency in marketing metrics. Join a creative team that embraces AI tools to enhance efficiency and campaign effectiveness.

Qualifications

• 3-5 years of hands-on B2B SaaS marketing experience.
• Experienced in launching campaigns using automation platforms.
• Strong knowledge of marketing metrics and business impact.

Responsabilités

• Own the digital campaign calendar for Chains & Groups.
• Drive measurable business outcomes based on real data.
• Coordinate messaging across various marketing channels.
• Build and launch campaigns in marketing automation tools.
• Understand the global hotel marketer audience deeply.
• Explore and implement AI-powered campaign workflows.

Connaissances

B2B SaaS marketing experience

Campaign execution

Marketing metrics fluency

Collaborative teamwork

AI tool usage

Outils

HubSpot

Marketo

Pardot

Description du poste

The Hotels Network is seeking a Marketing Specialist in Ghent, Belgium, to own digital campaign execution for Lighthouse products aimed at hotel marketers globally. This role involves setting up landing pages, managing email workflows, and driving measurable business outcomes through coordinated messaging across multiple channels.

Ideal candidates will have 3-5 years of B2B SaaS marketing experience and fluency in marketing metrics. Join a creative team that embraces AI tools to enhance efficiency and campaign effectiveness.