Wellness Content & Digital Growth Lead

News Corp Australia; Sydney; On-site; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Exclusive access to News Corp pubs

Cost savings offers

Onsite gym

Parental leave

Birthday leave

Volunteer leave

Career break

Compassionate leave

Financial planning

Leadership programs

Volunteer opportunities

Employee groups

Quiet rooms

Parents’ rooms

Job summary

News Corp Australia is seeking a Content Editor for Body+Soul in Australia. You will lead the digital editorial strategy, oversee multiple platforms and drive audience growth and commercial outcomes across video, social, and newsletters.

You will collaborate with Content Producer, Audience Producer, and Video Editor, leveraging analytics and industry trends to guide editorial direction while maintaining high-quality, platform-native content and strong headlines.

Qualifications

• Experience leading digital content teams and shaping editorial direction.
• Strong track record in health, wellness, fitness and lifestyle news creation.
• Fluent in analytics; translate metrics into editorial strategy.
• Expertise in SEO across traditional keywords, Google Discover and trends.
• Proven ability to leverage social trends to boost engagement and community.

Responsibilities

• Commission, edit and curate content for site verticals and social platforms.
• Spearhead digital strategy and daily publishing workflows, tentpole features and events.
• Monitor national and international outlets to pitch trending stories for mass audiences.
• Oversee digital production with the production team; ensure platform-native content that drives referrals.
• Utilise data-driven insights to refine editorial direction and inform strategic planning.
• Deliver compelling content concepts and authoritative headlines to build brand loyalty and revenue.

Skills

3-5 years senior digital role

Health & wellness news

Analytics & data-led strategy

SEO expertise

Social media & audience development

Cross-functional collaboration

Adobe Creative Suite (Photoshop)

WordPress CMS

Job description

News Corp Australia is seeking a Content Editor for Body+Soul in Australia. You will lead the digital editorial strategy, oversee multiple platforms and drive audience growth and commercial outcomes across video, social, and newsletters.

You will collaborate with Content Producer, Audience Producer, and Video Editor, leveraging analytics and industry trends to guide editorial direction while maintaining high-quality, platform-native content and strong headlines.