Strategic Growth Leader – Sales & Marketing (Eco‑Tourism)

The Tasmanian Walking Company; City of Brisbane; Hybrid; AUD 100,000 - 150,000; Full time

Job summary

A leading eco-tourism company is seeking a Head of Sales and Marketing to oversee and direct their sales and marketing strategies. This full-time position requires strong leadership skills, a deep understanding of the tourism market, and a proven track record in sales management. The ideal candidate will be responsible for driving growth and developing comprehensive marketing strategies while ensuring alignment with business objectives. Opportunities for personal and professional development are also offered.

Benefits

Annual KPI-based bonus structure

Long-term incentive program

Ongoing training and professional development

Family & friend discounts across products

Exclusive pro-deals for discounted gear

Qualifications

• 10+ years of experience in marketing or sales management.
• Experience in leading sales and marketing teams.
• Strong understanding of market dynamics in the tourism sector.

Responsibilities

• Direct sales and marketing strategy for TWC.
• Develop comprehensive Sales & Marketing strategies.
• Lead digital marketing efforts across multiple platforms.

Skills

Team Leadership

Sales Management

Marketing Strategy

CRM Software

Business Acumen

Customer Insights

Education

Bachelor’s degree in business or marketing

Tools

CRM Software (Peak 15, Hubspot)

Job description

A leading eco-tourism company is seeking a Head of Sales and Marketing to oversee and direct their sales and marketing strategies. This full-time position requires strong leadership skills, a deep understanding of the tourism market, and a proven track record in sales management. The ideal candidate will be responsible for driving growth and developing comprehensive marketing strategies while ensuring alignment with business objectives. Opportunities for personal and professional development are also offered.