Social Media Manager & Content Creator

Journally; City of Melbourne; On-site; AUD 55,000 - 70,000; Full time

Benefits offered by this job

Performance bonuses

Design your own creative space in Prah

Lead brand launch on Journally Studio

Grow with Journally from the ground up

Core role with founders

Workspace surrounded by paper, pens, &

Journals– stationery culture

Job summary

Journally is opening Journally Studio in Prahran and building a pilot team to shape our social voice. You’ll own our presence on Instagram, Facebook and TikTok, dream up ideas, shoot and edit content, and bring the brand to life from day one.

Join a hands-on, creative role with founders, helping design the launch campaign for Journally Studio on Black Friday and growing with a brand that celebrates journaling and paper.

Qualifications

• Experience managing brand social channels (IG, FB, TikTok).
• Strong video planning, filming and editing skills.
• Storyteller who stops scrolling and evokes emotion.
• Confident on camera with spontaneous content.
• Experience with influencer collaborations and gifted posts.
• Comfortable using AI tools to boost productivity.
• Genuine love of journaling and stationery.

Responsibilities

• Designing and executing social media campaigns from concept to results
• Managing our Instagram, Facebook and TikTok accounts day to day
• Planning, filming and editing short‑form video content
• Showing up confidently on camera, speaking directly to our community
• Capturing spontaneous, in‑the‑moment stories and behind‑the‑scenes content
• Building and managing gifted collaborations with Instagram creators
• Using AI tools to work smarter and keep content flowing

Skills

Social media management

Video skills

Storytelling

On-camera confidence

Influencer collabs

AI tools

Journaling affinity

Job description

Every day, we’re flooded with distractions: notifications, screen glare and the fast pace of modern routines. Between fragmented schedules and digital fatigue, it’s easy to lose touch with our own thoughts. And when we turn to paper to slow down, we’re often forced to compromise, choosing between rigid, pre‑printed planners that don’t fit our evolving lives and blank notebooks that lack structure and direction.

At Journally, we believe you shouldn’t have to choose.

Born of local Australian craftsmanship, Journally was created as an antidote to life overload. We replaced "one-size-fits-all" notebooks with a premium modular system that gives people total freedom to clear the noise, give their thoughts room to breathe, and shape their own story, one page at a time.

You may have met us at our stalls at Queen Victoria Market and South Melbourne Market, or found us online. Now we’re taking our next big step. This Black Friday, we’re opening Journally Studio in Prahran, a space where customers can come in and custom design their very own journals.

As we open the studio, we’re building our pilot team, and we’re looking for someone to join us right at the beginning. You’ll work closely alongside our founders as a core member of the team, helping to shape not just our social channels but the next chapter of Journally’s growth story.

The role

This is a hands‑on creative role where you’ll own our social presence across Instagram, Facebook and TikTok. You’ll dream up the ideas, pick up the camera, speak to our community and bring our brand to life, one story at a time.

Your first big project? Designing and executing the launch campaign for Journally Studio on Black Friday. From teaser content to launch day, you’ll be shaping how people first meet us. It’s a rare chance to put your creative stamp on a brand from day one.

About us

Every day, we’re flooded with distractions: notifications, screen glare and the fast pace of modern routines. Between fragmented schedules and digital fatigue, it’s easy to lose touch with our own thoughts. And when we turn to paper to slow down, we’re often forced to compromise, choosing between rigid, pre‑printed planners that don’t fit our evolving lives and blank notebooks that lack structure and direction.

At Journally, we believe you shouldn’t have to choose.

Born of local Australian craftsmanship, Journally was created as an antidote to life overload. We replaced "one-size-fits-all" notebooks with a premium modular system that gives people total freedom to clear the noise, give their thoughts room to breathe, and shape their own story, one page at a time.

You may have met us at our stalls at Queen Victoria Market and South Melbourne Market, or found us online. Now we’re taking our next big step. This Black Friday, we’re opening Journally Studio in Prahran, a space where customers can come in and custom design their very own journals.

As we open the studio, we’re building our pilot team, and we’re looking for someone to join us right at the beginning. You’ll work closely alongside our founders as a core member of the team, helping to shape not just our social channels but the next chapter of Journally’s growth story.

The role

This is a hands‑on creative role where you’ll own our social presence across Instagram, Facebook and TikTok. You’ll dream up the ideas, pick up the camera, speak to our community and bring our brand to life, one story at a time.

Your first big project? Designing and executing the launch campaign for Journally Studio on Black Friday. From teaser content to launch day, you’ll be shaping how people first meet us. It’s a rare chance to put your creative stamp on a brand from day one.

What you’ll be doing

• Designing and executing social media campaigns from concept to results

• Managing our Instagram, Facebook and TikTok accounts day to day

• Planning, filming and editing short‑form video content

• Showing up confidently on camera, speaking directly to our community

• Capturing spontaneous, in‑the‑moment stories and behind‑the‑scenes content

• Building and managing gifted collaborations with Instagram creators

• Using AI tools to work smarter and keep content flowing

What we’re looking for

• Proven experience managing social media for a brand (IG, FB and TikTok)

• Strong video skills: planning, filming and editing

• A natural storyteller who knows how to make people stop scrolling and feel something

• Confidence in front of the camera and a knack for spontaneous content

• Experience running influencer or gifted collabs on Instagram

• Comfortable using AI tools to boost productivity and creativity

• A genuine love of journaling, stationery and paper (this really matters to us: our community can tell when someone truly gets it)

Bonus points if you have

• Cinematic videography skills

• Photography and graphic design skills

• Podcast editing experience

What’s in it for you

• Performance bonuses tied to campaign results

• Design your own creative space in our brand‑new studio in Prahran

• The chance to lead a brand launch and see your ideas come to life

• A core role in our pilot team, working directly alongside the founders

• The chance to grow with us and be part of Journally’s story from the ground up

• A workplace surrounded by paper, pens and journals!

The details

• Start date: Thursday 15 October 2026

• Contract: Full time, starting with a 6-month contract

• Location: 5 days a week, on‑site at our Prahran studio