SEO Director

Zenith; Sydney; Hybrid; AUD 150,000 - 230,000; Full time

Benefits offered by this job

Wholeself program

Global AI Marcel access

Extensive Learning & Development

Flexible working options

Job summary

Publicis Groupe ANZ is seeking an SEO Director to lead cross-market campaigns for a major global client. You’ll shape the SEO strategy, push beyond briefs, and mentor the SEO Managers while building senior client relationships.

In a fast-paced, flexible environment, you’ll drive test-and-learn programs, ensure high-quality output, and align SEO initiatives with commercial goals across markets in Australia and beyond.

Qualifications

• Established SEO experience in a fast-paced agency.
• Strong technical and strategic understanding of SEO, including how search engines function.
• Confidence using analytics to measure impact and inform decisions.
• Excellent client management and stakeholder engagement.
• Mentoring and developing junior talent within teams.

Responsibilities

• Deliver end-to-end SEO campaigns that exceed client objectives across markets.
• Lead the strategic direction and senior delivery of SEO work.
• Develop your SEO expertise and stay ahead of industry trends.
• Shape scalable SEO programmes aligned to growing client portfolios.
• Build strong client relationships and identify risks and growth opportunities.
• Mentor SEO Managers to drive progression and high performance.

Skills

SEO strategy

Analytics

Client management

Mentoring

Leadership

Job description

We are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability.

So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people.

To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

About the role

As a SEO Director, you’ll sit at the heart of a global blue‑chip client, shaping how audiences experience a brand across markets and moments. A rare opportunity to step into a high profile piece of business where the scale, complexity and visibility are unmatched.

The successful candidate will work closely with the SEO Business Director and Head of Performance in delivering effective and holistic SEO campaigns that exceed client objectives. They’ll go beyond client briefs & push the boundaries of the SEO offering, managing from a senior level our SEO work and continuously developing their own expertise and digital knowledge. As the SEO Director, you will understand how digital experiences can impact both acquisition and conversion, as well as being driven by a continual test and learn approach to your work.

You will understand the value of running an efficient and scalable SEO programme and spearhead our processes and solutions to effectively meet the needs of a growing department. You will be involved in developing the SEO offering and ensuring that all work coming out of the SEO team is of the highest quality. As well as this, you’ll be responsible for nurturing and developing our relationship with key client stakeholders, flagging risks and opportunities with a clear understanding of our commercial performance and initiatives.

You will also be one of the key senior figures in the team and support the SEO Managers’ progression and continued work satisfaction.

What you will do with us

• Partner closely with the Business Director and Head of Performance to deliver effective, end to end SEO campaigns that exceed client objectives across local and key markets
• Lead the strategic direction and senior delivery of SEO work, pushing beyond client briefs to elevate the overall SEO offering
• Continuously develop your digital and SEO expertise, staying ahead of industry trends and evolving search behaviours
• Shape and optimise SEO programmes to ensure they are efficient, scalable, and aligned to a growing client and business portfolio
• Apply a strong “test and learn” mindset, using data and experimentation to improve acquisition and conversion performance
• Drive the ongoing development of the agency’s SEO proposition, ensuring all output is of the highest quality and consistency
• Build and nurture strong relationships with key client stakeholders, acting as a trusted advisor while identifying risks and growth opportunities
• Maintain a clear view of commercial performance, contributing to initiatives that support client growth and business outcomes
• Act as a senior leader within the team, mentoring and supporting SEO Managers to drive progression, engagement, and high performance

What You’ll Bring

• Established experience in SEO, ideally within a fast paced agency environment working with high value clients
• Strong technical and strategic understanding of SEO, including how search engines and websites function, with working knowledge of HTMLProven ability to identify organic growth opportunities, set meaningful KPIs, and forecast SEO performance
• Confidence using analytics platforms and data to measure impact, generate insights, and inform decision making
• Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel, with the ability to communicate insights clearly and effectively
• Strong client management and communication skills, with the ability to engage and influence stakeholders at all levels
• Highly organised with strong project management capability, able to prioritise workloads, manage multiple deliverables, and maintain clear communication across teamsA collaborative approach with demonstrated experience mentoring and developing junior talent
• Resilient, proactive, and adaptable, with the ability to thrive in a fast moving, evolving environment
• Positive, curious, and solutions focused mindset, with a willingness to learn, take initiative, and contribute to wider team forums and agency culture

You are

Owning end to end organic growth strategy

Analytical and Solutions focused. Commercially minded, with a focus on delivering measurable business outcomes and continuous improvement. A confident and credible communicator who can simplify complexity.

Collaborative leader, inclusive and team oriented. Detail oriented, organised, and accountable.

Additional Information

Publicis Groupe benefits

• Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses.
• You can learn more about us at www.publicisgroupeanz.com.
• Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.

A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses.

Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Diversity. Inclusion. Equity.

More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate.

We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.