Senior Product Marketing Specialist

Singtel Group; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Discounts with Optus partners

Flexible work arrangement

Parental Leave

Counselling services

Job summary

Optus is seeking a Senior Product Marketing Specialist to lead acquisition marketing strategies for the Small Business portfolio. You will drive insight-led campaigns across digital and traditional channels, collaborating with stakeholders, agencies, and vendors to deliver strong go-to-market initiatives and commercial outcomes.

You will manage budgets, analyse performance, and optimise campaigns to improve brand consideration and sales growth while working in a flexible hybrid environment that

Qualifications

• 3–4+ years marketing experience, including exposure to campaign delivery and agency management.
• Experience in media planning, creative briefing, ATL and/or digital media, budget management, and performance analysis.
• Excellent stakeholder engagement and communication skills, with ability to influence and build relationships.
• Highly organized and results-driven with strong analytical, problem-solving and project management skills.

Responsibilities

• Lead planning and execution of integrated acquisition marketing campaigns across digital and traditional media.
• Partner with internal stakeholders, media agencies and creative teams to develop compelling communications.
• Manage campaign budgets, analyse performance metrics and drive optimisation to maximise ROI.
• Build relationships with key stakeholders and strategic partners to deliver go-to-market initiatives.

Skills

Campaign management

Media planning

Stakeholder engagement

Analytical skills

Budget management

Communication

Education

Tertiary qualification in Marketing or Business

Job description

Every day, millions of Australians connect, work, stream, and stay in touch on the Optus network. When it works seamlessly, it's easy to take for granted. But behind it is a team making thousands of decisions every day - decisions that keep people, businesses and communities connected.

Right now, Optus is focused on getting the fundamentals right - simplifying how we work, lifting standards, and building a more reliable, resilient experience for our customers.

It's not about surface-level change. It's about how we make decisions, how we work together, and how we deliver.

As a Snr. Product Marketing Specialist, you will lead the development and execution of acquisition marketing strategies for the Small Business portfolio, delivering insight-led campaigns that drive brand consideration, customer demand, and sales growth. Working closely with cross-functional stakeholders, agency partners, and strategic vendors, you will champion best-in-class marketing execution across digital and traditional channels while optimising performance through data-driven decision-making.

What You'll Do

• Lead the planning and execution of integrated acquisition marketing campaigns across digital and traditional media channels.
• Partner with internal stakeholders, media agencies, and creative teams to develop compelling, high-performing customer communications.
• Manage campaign budgets, analyse performance metrics, and drive continuous optimisation to maximise marketing effectiveness and ROI.
• Build strong relationships with key stakeholders and strategic partners, including leading device manufacturers, to deliver successful go-to-market initiatives and commercial outcomes.

What You'll Bring

• Tertiary qualification in Marketing, Business or a related discipline, coupled with 3-4+ years' marketing experience, including exposure to campaign delivery and agency management.
• Strong marketing and campaign management capabilities, with experience in media planning, creative briefing, ATL and/or digital media, budget management, and performance analysis.
• Excellent stakeholder engagement and communication skills, with the ability to influence, negotiate and build trusted relationships across diverse internal and external stakeholder groups.
• Highly organised and results-driven professional with strong analytical, problem-solving and project management skills, capable of managing multiple priorities in a fast-paced environment while delivering high-quality outcomes.

The good stuff

• Competitive remuneration and colleague discounts. Make life easier (and more affordable) with $80 monthly credit and 25% off Optus products and outstanding shopping discounts with our retail partners.
• Flexible working arrangements with opportunities to work three days in the office, two days remote or home.
• Vibrant and collaborative office campus that includes cafes, convenience store, chill out zones, GP, post office, gym, and on-site childcare centre.
• Competitive leave policies, including additional 'Connected' days to focus on culture, family, health, community, or whatever’s important to you.
• We support growing families with inclusive, carer-neutral paid Parental Leave of up to 16 weeks.
• Build meaningful connections through colleague-led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network, and Express Yourself (LGBTQIA+).
• Put your wellbeing first with free access to counselling and support services, 24/7 - in-person, by phone, SMS, or video.
• Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon. Join us for an outstanding career opportunity!

At Optus, we are strengthened by others and that means valuing diversity and saying 'yes' to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email [e-mail] or call 1800 309 170.