Senior Product Marketing Manager

Go1 Australia; Alice Springs; Remote; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Annual bonus or commission plan

Employee Stock Option Plan

Public Holiday Swap

Flexible Working: Fully remote with 팀

Wellbeing & Learning Days

Learning Budget: $500 USD per year

WFH/Transport Budget

Home Office Setup Budget

Parental Leave: 18+ weeks

Wellbeing Support

Job summary

Go1 is seeking a Senior PMM to own go-to-market for our newest AI-powered capabilities, working closely with product managers on early-stage validation, positioning, and ICP development before field-ready launch assets and customer communications.

You’ll lead GTM strategy and execution, define buyer-focused messaging, build field-ready assets, and coordinate across product, marketing, sales and CS. This is a fully remote role based in Australia with global reach.

Qualifications

• 6+ years in marketing, strategy, product, or operations, with at least 3+ years in product marketing or product management.
• Experience entering new markets or launching into new categories.
• Strong positioning instincts: turn ambiguous product areas into clear buyer stories.
• Experience building field-ready assets.
• Comfort partnering with product on early-stage validation, ICP development, and narrative design.
• Research and analytical skills using data and customer insights.
• Experience in HR tech, learning tech, or B2B SaaS is a plus.
• You’re based in Australia.

Responsibilities

• Lead go-to-market strategy and execution for Go1’s newest AI-powered capabilities, from market validation through to full commercial launch.
• Define positioning and messaging tailored to buyer personas and target segments.
• Validate ICPs through customer discovery, competitive analysis, and early market research.
• Coordinate across product, marketing, sales, and CS teams to ensure aligned execution at launch and beyond.
• Run discovery calls and feedback sessions with customers and prospects in partnership with product to sharpen roadmap and narrative.
• Own the ongoing narrative for each capability post-launch, keeping positioning sharp as the product and market evolve.
• Build and maintain assets that show up at every stage of the funnel: pitch narratives, one-pagers, objection handling guides, demo scripts, and discovery frameworks.
• Partner with Sales and CS to ensure consistent product storytelling across the GTM motion.
• Synthesize voice-of-customer insights from calls, research, and field feedback to sharpen positioning.
• Contribute competitive intelligence that keeps the GTM team well-informed and prepared.

Skills

Go-to-market strategy

Positioning & messaging

ICP development

Cross-functional collaboration

Market research

Customer discovery

Data-driven decision making

HR tech / learning tech / B2B SaaS (pl

Education

Job description

Job Description

At Go1, we’re on a mission to help organizations deliver learning and development in more relevant, timely, and effective ways. From a small startup to now a global brand - we’ve grown by solving hard problems, embracing ambiguity, and never standing still.Go there with us...

If you thrive on change, get energy from big, complex challenges, and are excited to grow fast alongside smart, ambitious people, then Go1 might be exactly what you’re looking for. We offer autonomy with accountability, space to experiment, and the opportunity to shape solutions that impact millions of learners worldwide. We don’t have all the answers — and that’s the point. We figure it out together. Every line of code, every conversation, every bold idea helps move us closer to our mission: to enable individuals, organizations, and society to progress. There’s still so much to build — and even more to discover.

Why you’ll love this role:

Go where the market is going, not where it’s been. You’ll own go-to-market for some of Go1’s most strategically significant work, at the frontier of what we’re building with AI.

Go beyond launch. You’ll own the full product lifecycle, from early market validation through to field-ready execution and ongoing narrative development.

Go work with good humans. Kind, candid, and globally connected.

About the role:

This is a Senior PMM role with genuine strategic scope. You’ll be responsible for the go-to-market strategy and execution for Go1’s newest AI-powered capabilities, working closely with product managers on early-stage validation, positioning, and ICP development before taking that thinking all the way through to field-ready launch assets and customer communications.

You’re not inheriting a finished playbook. You’re building one for some of the most commercially important work Go1 is doing right now. This role sits at the intersection of strategy and execution, and you’ll need to be sharp at both.

What you’ll do:

Product GTM

• Lead go-to-market strategy and execution for Go1’s newest AI-powered capabilities, from market validation through to full commercial launch
• Define positioning and messaging tailored to buyer personas and target segments
• Validate ICPs through customer discovery, competitive analysis, and early market research
• Coordinate across product, marketing, sales, and CS teams to ensure aligned execution at launch and beyond
• Run discovery calls and feedback sessions with customers and prospects in partnership with product to sharpen both roadmap and narrative
• Own the ongoing narrative for each capability post-launch, keeping positioning sharp as the product and market evolve

Field Enablement

• Build and maintain assets that show up at every stage of the funnel: pitch narratives, one-pagers, objection handling guides, demo scripts, and discovery frameworks
• Partner with Sales and CS to ensure consistent, confident product storytelling across the GTM motion

Customer and Market Intelligence

• Build a deep working knowledge of the buyer landscape, competitive environment, and market trends across Go1’s new capability areas
• Synthesise voice-of-customer insights from customer calls, research, and field feedback to sharpen positioning
• Contribute competitive intelligence that keeps the GTM team well-informed and well-prepared

What you’ll bring

• Ideally, you bring 6+ years of experience in marketing, strategy, product, or operations, with at least 3+ years in product marketing or product management
• Experience entering new markets or launching into new categories, not just iterating on established ones
• Strong positioning instincts: you can take an ambiguous product area and turn it into a clear, compelling story for a specific buyer
• Demonstrated experience building field-ready assets
• Comfort partnering with product on early-stage validation, ICP development, and narrative design
• Research and analytical skills, with the ability to use data and customer insight to ground your messaging decisions
• Experience in HR tech, learning technology, or B2B SaaS is a plus
• You’re based in Australia

Join our team at Go1 and be at the forefront of transforming education through innovative learning solutions. Together, we can change the world. One learner at a time.

Benefits:

At Go1, our employee benefits extend far beyond a pay cheque, ensuring our team feels supported, valued, and empowered to bring their best selves to work each day, driving our mission to unlock positive potential through a love of learning.

• In addition to your base salary: Annual bonus or commission plan.
• Employee Stock Option Plan: Opportunity to share directly in our success through stock options.
• Public Holiday Swap: Swap a public holiday for another preferred day.
• Flexible Working: We are a fully remote organisation with team events and travel throughout the year.
• Wellbeing & Learning Days: An additional five days of paid leave per year.
• Learning Budget: $500 USD per financial year, plus access to additional Career Growth Budget.
• WFH/Transport Budget: Monthly allowance for internet/phone expenses or public transport.
• Home Office Setup Budget: One-off allowance for desk, chair and/or monitor.
• Parental Leave: Minimum of 18 weeks paid parental leave for primary carers + 6 weeks paid parental leave for secondary carers.
• Wellbeing Support: Access to counselling and wellbeing app via Nilo Health.