Senior Planning Manager

Tribe Talent; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Tribe Talent is partnering with a highly regarded independent media agency to recruit a Senior Planning Manager in Melbourne. You’ll apply 4–5 years of experience in media investment, planning, or digital to translate client briefs into integrated campaigns.

You’ll lead planning cycles, manage budgets and timelines, and build strong relationships with clients and media vendors to deliver high-quality work that outperforms competitors. The role offers a fast-paced, collaborative environment.

Qualifications

• 4–5+ years of experience in media investment, planning, digital, or a similar role within an agency, media vendor, or related organisation.
• Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player who enjoys supporting others and contributing to a strong, united team.
• Confident in building and maintaining relationships with clients, internal teams, and media vendors.

Responsibilities

• Translate client objectives and briefs into integrated, multi-channel media strategies.
• Lead planning cycles from initial briefing through post-campaign analysis.
• Develop and execute integrated, insight-led media plans aligned with client objectives.
• Oversee and manage budgets, forecasts and reconciliations for campaigns.
• Coordinate with specialists to deliver best-in-class work and partnerships with clients.

Skills

Attention to detail

Team player

Relationship building

Communication

Job description

Tribe Talent is a specialist recruitment and talent consultancy focused on the media industry. We partner with leading agencies, businesses and industry leaders to connect great people with opportunities where they can grow, make an impact and build meaningful careers.

We’re partnering with a highly regarded independent media agency with teams across Australia. Known for its smart, collaborative and genuinely integrated approach to media, the agency works closely with clients to deliver thoughtful, impactful solutions across the media landscape.

A Day in the life

As part of the Planning team, you’ll work in a fast-paced environment where no two days are the same. You’ll use your 4–5 years of experience across investment, planning, digital, or media to manage priorities, stay across the details, and deliver high-quality work.

You’ll build strong relationships with your team, clients, and media vendors while collaborating closely to deliver successful outcomes and help create a supportive, high-performing team.

Direct reporting line:

Senior Client Partner

Key Responsibilities:

The Senior Planning Manager is responsible for translating client business objectives and briefs into integrated, multi-channel media strategies. You will help design and oversee our media and advertising campaigns across a range of different clients. Your key responsibilities will include building and identifying target audiences, managing campaign budgets and plans and monitoring campaign performance. You will work alongside specialists to deliver best in class work, service and partnerships with the end goal of our clients outperforming their competition.

Lead the planning process from initial briefing through to post-campaign analysis, identifying key media opportunities through audience, category and market insights.

Develop and execute integrated, insight-led media plans aligned with client business objectives.

Take ownership of planning cycles and ensure high-quality, consistent client deliverables.

Holistic Channel Strategy

Oversee the integration of upper-funnel and lower-funnel channels to deliver a cohesive full-funnel media strategy.

Identify new opportunities, platforms and partnerships that can help drive client growth and competitive advantage.

Bring a strong understanding of media channels, audiences and the broader market landscape.

Act as a key day-to-day contact for clients, building trusted relationships through proactive communication and a strong understanding of their business.

Lead regular client rhythms including WIPs, QBRs and planning cycles, ensuring clients are well supported and informed.

Oversee campaign implementation across channels and teams, ensuring timelines, processes and deliverables are managed accurately and efficiently.

Commercial Ownership

Take ownership of the financial management of client accounts, including budget management, forecasting, billing and reconciliations.

Maintain a high level of accuracy across all financial processes and ensure reporting and reconciliations are completed on time.

Experience & Qualifications

4–5+ years of experience in media investment, planning, digital, or a similar role within an agency, media vendor, or related organisation.

Strong attention to detail with the ability to manage multiple priorities in a fast-paced, ever-changing environment.

A collaborative team player who enjoys supporting others and contributing to a strong, united team.

Confident in building and maintaining relationships with clients, internal teams, and media vendors.

Proactive, organised, and comfortable taking ownership in an environment where no two days are the same.