Senior Planning & Connections Leader

Publicis Groupe Holdings B.V; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global AI Marcel access

Learning & Development with 15,000+课程

Career Conversations program

Diversity & Inclusion initiatives

Birthday leave & extra leave

Work Your World

Job summary

Publicis Groupe ANZ is seeking a senior Planning & Connections Partner to elevate media planning for PepsiCo brands. You will fuse marketing science with data-driven insights, translating strategy into connected, actionable plans across channels.

You will build strong client relationships, mentor planners, and raise planning capability across the broader agency while driving audience-led outcomes and evidence-based recommendations.

Qualifications

• 10+ years’ experience in connections planning, communications strategy or integrated media planning.
• Strong ability to turn marketing science into practical planning decisions.
• Deep capability in audience-led, channel-neutral planning and consumer insight.
• Experience linking strategy, analytics, content, partnerships, media and activation.
• Willingness to mentor others and raise planning capability.

Responsibilities

• Raise the standard and rigour of communications planning across PepsiCo, with decisions grounded in evidence and marketing science.
• Connect analytics, strategy, media and specialist expertise into one cohesive planning approach.
• Build strong client and partner relationships while understanding business objectives.
• Translate marketing science, research and industry thinking into actionable planning decisions.
• Mentor and raise planning capability across the broader agency.
• Translate strategy into detailed, actionable plans grounded in evidence and consumer insight.
• Stay hands-on with planning and use planning tools to strengthen recommendations.

Skills

Connections planning

Communications strategy

Integrated media planning

Marketing science

Audience-led planning

Client influence

Mentoring

Data analytics

Collaboration

Tools

Syndicated planning tools

Proprietary planning solutions

Analytics software

Job description

Publicis Groupe ANZ is seeking a senior Planning & Connections Partner to elevate media planning for PepsiCo brands. You will fuse marketing science with data-driven insights, translating strategy into connected, actionable plans across channels.

You will build strong client relationships, mentor planners, and raise planning capability across the broader agency while driving audience-led outcomes and evidence-based recommendations.