Senior Martech Manager (Fixed Term Contract)

Kmart Australia Limited; Melbourne; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Flexible hybrid working options

Team member discount at Kmart/Target/…

Brighter Benefits program

Bonus program eligibility

Inclusive parental leave

Learning and support program

Mentor program

Kudos recognition program

Career opportunities across Wesfarmers

Job summary

Kmart Group in Melbourne, Australia, seeks a Senior Martech Manager on a fixed term contract to lead strategy, integration and governance of marketing technology with Braze at the center of our customer engagement platform.

You’ll partner with Marketing, Loyalty, Digital, Product, Data and Security teams to shape scalable data flows, platform design and governance across Tealium, Snowflake, Branch.io, Contentful and Bynder.

Qualifications

• 7+ years’ experience leading enterprise marketing technology, customer engagement, CRM or digital platform capabilities.
• Deep hands-on and strategic experience with Braze, including platform set-up, integration, governance, journey design and optimisation.
• Strong knowledge of Tealium, Snowflake, Branch.io, Contentful and Bynder, or comparable enterprise platforms.
• Experience integrating customer engagement platforms with customer data platforms, cloud data platforms, mobile attribution, content management and digital asset management systems.
• Strong technical understanding of APIs, event streaming, systems integration, customer data platforms, identity, consent and audience management.
• Experience translating customer and marketing requirements into scalable technical architecture, delivery backlogs and operating processes.
• Proven ability to influence and partner with Marketing, Product, Engineering, Data, Architecture, Privacy, Security and senior leadership teams.
• Strong commercial judgement and experience managing technology vendors, implementation partners, contracts, service levels, risks and commercial outcomes.
• Experience within retail, loyalty, e-commerce, mobile app engagement or high-volume customer communications, with a strong understanding of privacy and consent.
• A relevant degree in Marketing Technology, Information Technology, Computer Science, Data, Digital or a related discipline.

Responsibilities

• Lead the strategy, integration, governance and ongoing evolution of our marketing technology capabilities, with Braze at the heart of our customer engagement platform.
• Act as the strategic and technical owner of Braze, overseeing platform configuration, integrations, data structures, events and attributes, journey architecture, segmentation standards and platform health.
• In partnership with relevant squads, lead the integration of Braze across our broader technology ecosystem, including Tealium, Snowflake, Branch.io, Contentful and Bynder, alongside internal customer, transaction, loyalty and digital services.
• Define scalable data flows, event standards, identity resolution and consent controls while ensuring appropriate monitoring and technical documentation.
• Translate customer and marketing needs into scalable technical solutions and prioritised delivery plans.
• Establish strong governance, design standards, release processes and operating rhythms across our Martech ecosystem.
• Build capability across marketing and delivery teams through playbooks, training and reusable patterns.
• Partner closely with Marketing, Loyalty, Digital, Product, Data, Technology, Architecture, Privacy and Security teams.
• Manage technology vendors and implementation partners, including service levels, costs, risks and continuous improvement opportunities.

Tools

Braze

Tealium

Snowflake

Branch.io

Contentful

Bynder

Salesforce

Job description

Senior Martech Manager (Fixed Term Contract)

Brighter Futures Start Here

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.
With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.
Join the team and be part of a future-focused, ambitious and collaborative culture at Kmart with an inclusive approach that empowers people to grow as individuals and as a team. Kmart’s culture has depth and connectivity. It allows people to have space to decide what works best for them, that day or next, giving the flexibility they need to deliver amazing results. That instinct will help you also realise the future that you want to build together. Every initiative we run has a purpose, either routes towards or to a purposeful direction, and ultimately it gives that purpose.

We have an exciting opportunity for a Senior Martech Manager to join our team on a fixed term contract!

Join the team

In this role, you’ll lead the strategy, integration, governance and ongoing evolution of our marketing technology capabilities, with Braze at the heart of our customer engagement platform.

What you’ll be doing

• In partnership with the 1:1 Marketing, Loyalty and Retail Media teams, evolve Kmart’s marketing technology strategy, identifying capability gaps and prioritising investment against customer, loyalty, app growth and personalisation priorities.
• Act as the strategic and technical owner of Braze, overseeing platform configuration, integrations, data structures, events and attributes, journey architecture, segmentation standards and platform health.
• In partnership with relevant squads, lead the integration of Braze across our broader technology ecosystem, including Tealium, Snowflake, Branch.io, Contentful and Bynder, alongside internal customer, transaction, loyalty and digital services.
• Define scalable data flows, event standards, identity resolution and consent controls while ensuring appropriate monitoring and technical documentation.
• Translate customer and marketing needs into scalable technical solutions and prioritised delivery plans.
• Establish strong governance, design standards, release processes and operating rhythms across our Martech ecosystem.
• Build capability across marketing and delivery teams through playbooks, training and reusable patterns.
• Partner closely with Marketing, Loyalty, Digital, Product, Data, Technology, Architecture, Privacy and Security teams.
• Manage technology vendors and implementation partners, including service levels, costs, risks and continuous improvement opportunities.

To be successful in this role you’ll have:

• 7+ years’ experience leading enterprise marketing technology, customer engagement, CRM or digital platform capabilities.
• Deep hands-on and strategic experience with Braze, including platform set-up, integration, governance, journey design and optimisation.
• Strong knowledge of Tealium, Snowflake, Branch.io, Contentful and Bynder, or comparable enterprise platforms. Experience in Salesforce is advantageous.
• Experience integrating customer engagement platforms with customer data platforms, cloud data platforms, mobile attribution, content management and digital asset management systems.
• Strong technical understanding of APIs, event streaming, systems integration, customer data platforms, identity, consent and audience management.
• Experience translating customer and marketing requirements into scalable technical architecture, delivery backlogs and operating processes.
• Proven ability to influence and partner with Marketing, Product, Engineering, Data, Architecture, Privacy, Security and senior leadership teams.
• Strong commercial judgement and experience managing technology vendors, implementation partners, contracts, service levels, risks and commercial outcomes.
• Experience within retail, loyalty, e-commerce, mobile app engagement or high-volume customer communications, with a strong understanding of privacy and consent.
• A relevant degree in Marketing Technology, Information Technology, Computer Science, Data, Digital or a related discipline.

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings
• Access to the Brighter Benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!
• We want you to feel rewarded for your commitment and hard work that's why eligible team membersgetthe opportunity to participate in a bonus program
• We offer inclusive parental leave, and ongoing support offered through our partnership with Circle In for team members of all backgrounds and family circumstances
• A dynamic learning and support program
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes
• Great career opportunities across the broader Wesfarmers Group

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates. We encourage you to tell us about any workplace adjustments that you would like, by emailing [e-mail].