Senior Marketing Manager

Mahlab; Sydney; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

B Corporation certification

Female-led organisation

Talent development

Flexible work (remote and hybrid)

Employee assistance program

Discount platform

Dog-friendly office

Job summary

Mahlab is seeking a senior marketer to lead integrated demand generation programs that build awareness, engagement and revenue opportunities across client products and initiatives. You will deliver data-driven strategies, manage a multidisciplinary team and drive measurable business impact across campaigns.

You'll collaborate with the client and internal teams to optimise messaging, conversion paths and go-to-market outcomes, while overseeing multiple campaigns in a fast-paced environment.

Qualifications

• 6-8 years' experience in B2B demand generation, growth marketing, digital marketing or integrated marketing roles within an agency environment.
• Demonstrated success delivering measurable lead generation and pipeline growth programs.
• Experience developing and executing multi-channel marketing campaigns.
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent stakeholder engagement and project management capabilities.
• Strategic thinker with a proactive, organised and results-driven approach.
• Creative, adaptable and highly detail oriented.
• Experience marketing complex or technical products and services.
• Experience using platforms such as: Google Analytics, LinkedIn Campaign Manager and Google Ads

Responsibilities

• Demand generation strategy: Execute a comprehensive marketing plan aligned with objectives; identify audiences and growth opportunities.
• Campaign planning and execution: Lead end-to-end multi-channel demand generation campaigns; optimise performance via analysis.
• Lead generation and nurture: Drive high-quality MQLs and build nurture programs to engage prospects.
• Team leadership: Guide a multidisciplinary team of creatives, digital marketing specialists and analysts.
• Performance analytics and reporting: Establish KPIs and dashboards to show marketing contribution.

Skills

Demand generation

Growth marketing

Digital marketing

Campaign management

Data analysis

Stakeholder management

Tools

Google Analytics

LinkedIn Campaign Manager

Google Ads

Job description

Working as part of our co-sourced marketing communications team, you'll combine data-driven decision-making with compelling brand storytelling to drive demand generation and deliver measurable business outcomes.

If you are passionate about innovation, policy, sustainability, and tech, this account offers an opportunity to drive change and have real-world impact.

About the role

You will lead the development and execution of integrated marketing programs that generate awareness, engagement, qualified leads and revenue opportunities across our client's products, services and strategic initiatives.

This role is responsible for designing and delivering data-driven demand generation strategies that support customer acquisition, retention and growth. You’ll lead a multidisciplinary team to create compelling campaigns that nurture prospects through the customer journey and accelerate commercial outcomes.

You will combine strategic thinking, stakeholder management, digital marketing, project management and team leadership to drive measurable business impact. Ability to build strong relationships and oversee a number of concurrent campaigns and priorities. Excellent listening, verbal and written communication skills when interacting with internal and external stakeholders.

A day in the life

• Demand generation strategy: Execute a comprehensive commercial marketing strategy aligned with organisational and commercial objectives; create integrated campaign plans to drive demand and pipeline growth; identify target audiences, customer segments, buying behaviours and growth opportunities
• Campaign planning and execution: Lead the end-to-end delivery of multi-channel demand generation campaigns; develop and execute omnichannel campaigns; continuously optimise campaign performance through testing and data analysis
• Lead generation and nurture: Drive the acquisition of high-quality marketing-qualified leads; develop lead nurturing programs to engage prospects and drive action; design customer journey workflows and lifecycle marketing programs.
• Team leadership: Work with subject matter experts to develop compelling content that supports demand generation objectives; ensure content aligns with customer needs and stages of the buying journey; lead a multidisciplinary team of creatives, digital marketing specialists and analysts to execute and continuously improve commercial marketing outcomes.
• Performance analytics and reporting: Establish KPIs and performance frameworks for demand generation activities; monitor campaign performance metrics; develop dashboards and executive reporting that demonstrate marketing contribution to business outcomes
• Cross-functional collaboration: Partner with the client and Commercial teams to support go-to-market initiatives; collaborate with MarComms team to ensure alignment of messaging and campaigns; work closely with Digital Manager to improve website performance and conversion pathways

The ideal person for this role

• 6-8 years' experience in B2B demand generation, growth marketing, digital marketing or integrated marketing roles within an agency environment.
• Demonstrated success delivering measurable lead generation and pipeline growth programs.
• Experience developing and executing multi-channel marketing campaigns.
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent stakeholder engagement and project management capabilities.
• Strategic thinker with a proactive, organised and results-driven approach.
• Creative, adaptable and highly detail oriented.
• Experience marketing complex or technical products and services.
• Experience using platforms such as: Google Analytics, LinkedIn Campaign Manager and Google Ads

About us

Where does the next line of your story start? With Mahlab. A group ofdeepthinkers, open minds and creative communicators driven by unconventionalcuriosity. Here, there are no bad questions or boring stories. Because we know a questioning mind and listening earcreateswork that works. Work that matters. Work withimpact.

Headquartered in Sydney, with teams in Melbourne, Auckland and Singapore, we’re one of Asia Pacific's largest independent agencies creating award-winning business communications for some of the world’s most dynamic B2B brands such as Figma, Zoom and ABB.

Why it’s pretty good here

• Mahlab is a certified B corporation and a part of WorldCom Public Relations Group
• We’re a female-led and diverse organisation, passionate about elevating and supporting everyone
• We develop talent in a nurturing and supportive environment
• We have an inclusive and flexible culture with remote and hybrid work available
• Employee Assistance Program – free, confidential and independent support
• A variety of discounts available through our Employment Hero HR platform
• Dog-friendly office and an active social committee with regular activities and catch ups

If you would like to join a great, smart bunch of creatives, marketers, writers, strategists, designers, producers and communicators, who love coffee, dogs, trivia, and the occasional matching outfits then we would love to hear from you.