Senior Manager, Conversion And Lifecycle

Eucalyptus; Sydney; Remote; AUD 120,000 - 170,000; Full time

Benefits offered by this job

ESOP

Annual Global Gathering

Home office allowance

Learning & development opportunities

Job summary

Employment Hero is seeking a Marketing Operations Specialist who is an AI-first automation specialist, owning the Marketo-driven marketing engine. You’ll move from manual processes to autonomous workflows, reducing friction and debt while building scalable, self‑maintaining systems.

You’ll manage Marketo and Salesforce integration, investigate funnel leaks, optimize campaigns, document architectures, and mentor the List Operations function.

Qualifications

• 5+ years of hands-on Marketo experience in a fast-paced B2B environment.
• Strong CRM integration experience with Salesforce.
• AI-first mindset with ability to build agentic workflows.
• Ability to translate business requirements into data constraints and technical solutions.

Responsibilities

• Manage day-to-day Marketo operations to support the broader business.
• Lead investigations into funnel leakage and troubleshoot routing, scoring, and sync issues between Marketo and Salesforce.
• Drive continuous Marketo optimisation and apply AI to automate repetitive processes.
• Develop a comprehensive understanding of Employment Hero’s marketing, sales, and business processes and translate requirements into data constraints and technical solutions.
• Partner on high-level projects to overhaul and simplify the Marketo instance and reduce technical debt.
• Oversee List Operations, ensuring data hygiene, accurate segmentation, and timely execution, with AI-driven automation where possible.
• Maintain up-to-date documentation for all systems and workflows to ensure transparency and accessibility.

Skills

Marketo

Salesforce

CRM integration

AI mindset

Data analysis

Tools

Marketo

Salesforce

Automation platforms

Job description

Marketing Operations Specialist – Remote

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we’ve grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we’ve grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

• We are Mission First – Our Mission determines what we work on, where we invest, and where we focus. Every decision runs through a single filter: does this accelerate our Mission?
• We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
• We are AI First – we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
• We Live by Our Values – we role model our values 100% of the time
• We Expect High Performance – we set a high standard and we’re not satisfied with being average

This role

We are looking for a Marketing Operations Specialist who is an AI-first automation specialist, possessing the deep Marketo expertise required to dismantle manual processes and replace them with autonomous systems.

In this role, you will be the architect of our marketing engine. You are not just a campaign executor; you are a systems orchestrator tasked with driving the transition from traditional, manual ways of working toward a future of AI-assisted automation. Your mission is to ruthlessly eliminate human friction and technical debt, leveraging AI to build smarter, self‑sustaining workflows that redefine operational excellence.

This will include

• Platform Management & Support: Manage the day-to‑day operations of our Marketo instance to support the broader business, ensuring high system uptime, flawless execution, and scalable processes.
• Lead Investigations & Troubleshooting: Act as the ultimate problem‑solver for funnel leakage. Conduct deep‑dive lead investigations to troubleshoot routing issues, scoring anomalies, and synchronisation errors between Marketo and Salesforce.
• Operational & Campaign Optimisation: Drive continuous Marketo optimisation. You will look beyond “how it’s always been done” to streamline campaign logic, apply AI to repetitive processes, and increase our speed‑to‑market.
• Cross‑Functional Business Alignment: Develop a comprehensive, solid understanding of Employment Hero’s marketing, sales, and overarching business processes. You will deconstruct these business requirements into raw data constraints and technical solutions.
• System Overhaul & Simplification: Partner with the Senior Marketing Operations Manager on high‑level, strategic projects aimed at ruthlessly overhauling and simplifying our Marketo instance. Your goal is to eliminate technical debt and build a clean, sustainable “Marketecture.”
• List Operations Management: Manage and oversee the List Operations function (2 Direct Reports). You will ensure pristine data hygiene, accurate segmentation, and timely list execution, while proactively exploring how AI and data enrichment agents can automate these historically manual tasks.
• Ruthless Documentation: Maintain comprehensive, up‑to‑date documentation for all systems and workflows. You will ensure that our marketing infrastructure is never a “black box,” making processes transparent, accessible, and easy for the broader team to understand.

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way – operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

• Deep Marketo/CRM Expertise: 5+ years of hands‑on, advanced experience managing Marketing Automation Platforms (Marketo preferred) in a fast‑paced B2B environment.
• An AI-First Mindset: You don’t just want to build workflows; you want to build agentic workflows. You have a strong appetite for using AI tools (like LLMs, automated agents, or advanced orchestration platforms) to solve traditional MarOps problems.
• Systems Thinking: You possess a “first principles” problem‑solving approach. You can see how data flows through the entire MarTech ecosystem (from initial touchpoint to Salesforce opportunity) and understand how to build solutions that scale.
• CRM Proficiency: Strong working knowledge of Salesforce, specifically how it integrates with MAPs (Marketo preferred) (custom objects, field mapping, lifecycle stage transitions, and sync mechanics).
• Operational Discipline: High autonomy with a focus on delivering value over volume. You are comfortable pushing back on scope creep to prioritize system integrity and business impact.
• Growth & Improvement Mindset: You possess an insatiable curiosity about the “why” and a relentless obsession with continuous improvement. Guided by first‑principles thinking, you believe that “the best part is no part” and constantly seek to simplify or remove unnecessary complexity.

What we can offer

At Employment Hero, we don’t just talk about a better way to work. We live it.

Joining Employment Hero means you’ll:

• Work in a remote‑first environment, giving you the autonomy to do your best work while delivering meaningful outcomes.
• Be trusted to own your work, make decisions, and have a real impact from day one.
• Access cutting‑edge AI tools and technology that help you move faster, think bigger, and amplify your expertise.
• Surround yourself with ambitious, high‑performing teammates who will challenge, support and inspire you to do the best work of your career.
• Own ESOP (Employee Share Options) in one of the world’s fastest‑growing technology companies, so you can share in the value you help create.
• Enjoy a comprehensive benefits package, including generous parental leave, subsidised egg freezing, a home office allowance, and outstanding learning and development opportunities to support your growth.
• Connect with colleagues from around the world at our Annual Global Gathering. We’ve celebrated together in Thailand, Vietnam, Bali and Dubai, and can’t wait to meet in the Gold Coast, Australia, in September 2026.

Privacy and AI Notices

• We’re AI‑first, so may use AI tools to review your applications and support our interviewing and hiring process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience. These tools do not replace human judgment and the final hiring decision sits with our team.
• We verify candidate identity and location as part of our hiring process.
• At Employment Hero, we are committed to safeguarding the privacy of your application data. By applying to this role, you acknowledge our Applicant Privacy Policy made available here: employmenthero.com/legals/applicant-policy/.

• A fabulous direct response/conversion copywriter (basically, you've got to LOVE writing and showing off how well you can do it!)
• An ambitious self‑starter with loads of initiative
• High attention to detail
• Strong communication and people skills
• Previous experience on a marketing team or as a freelance copywriter
• Someone professional, well‑mannered, and well‑presented
• Good computer skills, especially with: Google Drive, WordPress, Excel, Outlook, LinkedIn, and the other social media platforms

RESPONSIBILITIES INCLUDE:

• Oversee all content writing for Seek adverts, and posts that go out to social media sites
• Access each consultants LinkedIn page and write a weekly post for each consultant
• Help consultants shoot short videos for LinkedIn and longer‑form videos for YouTube & write content to introduce video posts
• Use Canva to make design funky graphics & thumbnails to attract eyes to our posts
• Help build consultants individual LinkedIn audience by launching MeetAlfred campaigns
• Write copy for email marketing
• Design flyers for marketing events where presenters speak
• Liaise and work with an SEO consultant to drive passive traffic
• Update the website where needed
• Eventually, liaise with selected paid ads specialists to drive higher volumes of traffic to our online presence