Senior Lifecycle Marketing Manager — Personalization at Scale

REA Group; City of Melbourne; Hybrid; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Birthday leave

Parental leave

Because We Care program

Hackdays

Job summary

REA Group in Melbourne is seeking a Senior Lifecycle Marketing Manager to lead personalization and engagement strategies across channels, partnering with product teams to deliver scalable programs that improve customer value.

You will shape the vision, build multi-channel campaigns, and leverage data insights to drive decisions while coaching a team of campaign specialists to achieve growth and align with business OKRs.

Qualifications

• Led teams and grew high-performing groups.
• Translated consumer data into targeted marketing strategies.
• Experienced with channel testing and lifecycle programs to drive growth.
• Strong data visualization and performance communication skills.
• Understands consumer mindsets across segments for great experiences.
• Took ownership and delivered results in large initiatives.
• Skilled at project management, planning, and deadlines.

Responsibilities

• Lead the vision and strategy for consumer lifecycle engagement.
• Collaborate with Product teams to build high-level strategy and execution plans.
• Design multi-channel programs (email, SMS, push) and personalise at scale.
• Develop a single view of user interactions for holistic communication.
• Segment users and define triggers, evaluating metrics like conversion and retention.
• Monitor market trends and define team OKRs for channel experiences.
• Coach and develop a team of Campaign SMEs and related careers.
• Partner with Marketing Operations to maximise martech platforms.

Skills

Leadership

Strategic thinking

Lifecycle marketing

Channel marketing

Data analysis

Campaign management

People management

Communication

Tools

Salesforce CRM

Email marketing tools

Analytics tools

Job description

REA Group in Melbourne is seeking a Senior Lifecycle Marketing Manager to lead personalization and engagement strategies across channels, partnering with product teams to deliver scalable programs that improve customer value.

You will shape the vision, build multi-channel campaigns, and leverage data insights to drive decisions while coaching a team of campaign specialists to achieve growth and align with business OKRs.