Senior Digital Media Manager

Woolworths Ltd.; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Team discounts across Woolworths Group

Wellbeing programs & support

Job summary

Woolworths Group is seeking a forward-thinking digital Media Specialist to own, test, and scale paid search, affiliate and AI search channels. You’ll bridge performance marketing and product design, analysing the full user journey, addressing landing page friction, and converting paid clicks into long-term customers.

You will lead SEO strategies, manage paid search campaigns across major platforms, optimise budgets, and explore AI-driven visibility.

Qualifications

• 7+ years of experience across Digital, Marketing and E-commerce, incl. 3+ years leading initiatives.
• Experience pacing and optimizing acquisition budgets for ROI.
• Strong ability to analyze customer journeys and CRO opportunities.

Responsibilities

• Lead SEO strategy and ensure the site is search engine friendly.
• Manage paid search across Google Ads and Microsoft Advertising.
• Oversee affiliate networks and scale partnerships.
• Collaborate with tech/product to optimize landing pages and CRO.
• Analyze AI search visibility and experiment with AI tools.

Job description

We Are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do

We're searching for a forward-thinking digital Media Specialist to own, test, and scale our paid search, affiliate, and next-gen AI search channels. Working as a dedicated individual contributor, you’ll bridge performance marketing and product design analysing the whole user journey, tackling landing page friction, and turning paid clicks into long-term customers.

• Leading in SEO: Lead the SEO/GEO search strategy to drive traffic and revenue in partnership with technology teams;
• Ensure that the website is search engine friendly
• Work on site content (e.g., health articles) with relevant teams and growing our reputation, visibility, and traffic across search and LLMs
• Using web analytics platforms to identify new opportunities such as new product development, content gaps, and optimisation opportunities
• Drive E2E SEO results/projects in coordination with tech/product and rest of the business
• Drive paid search strategy: Hands‑on execution, management, and daily optimization of campaigns across Google Ads and Microsoft Advertising. (including managing the feed)
• Manage and pace acquisition budgets: Own bid strategies balancing manual and smart bidding to consistently hit strict CAC and ROI targets.
• Optimize core campaigns: Lead continuous keyword research, ad copy A/B testing, negative keyword pruning, and Quality Score improvements to maximize performance.
• Pioneer AI search visibility: Test and refine paid and hybrid strategies to ensure brand presence across AI‑native search tools and platforms like Perplexity, ChatGPT, and Google AI Overviews.
• Analyze AI & agent traffic: Monitor how conversational bots and autonomous AI purchasing tools interact with our ads, content, and conversion funnels.
• Oversee affiliate networks: Manage day‑to‑day operations across platforms like Impact, Partnerize, or CJ, while maintaining strict traffic quality and fraud prevention standards.
• Recruit and scale partners: Proactively source, negotiate with, and onboard high‑value publishers, content creators, and strategic partners to grow our affiliate channel.
• Improve full‑funnel conversion: Analyze post‑click behavior using tools like GA4 to identify drop‑off points, then collaborate with design and product teams to run landing page experiments that lift overall CRO.

Note: Woolworths Group is an inclusive, team‑first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all of the requirements above, we urge you to please still submit your application.

What you’ll bring

7+ years of experience across Digital, Marketing, and E‑commerce, including at least 3 years leading strategic initiatives and driving team performance. You bring solid experience pacing and optimizing acquisition budgets, with a knack for spotting conversion opportunities where others see cold data.

• Commercial & Budget Ownership: Proven track record of directly managing performance budgets, setting clear commercial KPIs, and consistently delivering measurable ROI.
• Full‑Funnel Digital Acquisition: Extensive background scaling high‑performing channels across Paid Search (SEM), Organic Search (SEO), paid media, and content strategy.
• End-to-End Operational Execution: Deep hands‑on experience managing digital operations, optimizing campaigns in real time, and converting raw site traffic into revenue.
• Strategic Growth & Optimization: Adept at analyzing the full customer journey, streamlining conversion funnels, and aligning digital marketing efforts with broader business goals.

What you’ll experience

Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in‑person connection and balancing the flexibility that remote working provides for our teams
• High‑impact role supporting our teams who enrich our communities.
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
• A progressive and competitive leave policy that gives you more space for what matters to you.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose‑driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

Platinum Tier Employer - Australian Workplace Equality Index for LGBTQ+ inclusion

Employer of Choice for Gender Equality - Workplace Gender Equality Agency.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes

See how we’re creating better experiences together, for a better tomorrow.

Discover more opportunities with Woolworths Group.