Senior Demand Marketing Manager, Legal AEM

Thomson Reuters Corporation; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid Work Model

Flexible vacation

Mental Health Days

Job summary

Thomson Reuters is seeking a Senior Demand Marketing Manager, Legal AEM, to lead end-to-end demand campaigns across APAC and Emerging Markets in a hybrid setup based in Australia. You will own the legal pipeline target, design multi-channel programs, and adapt global platforms for regional buyers, partnering with regional teams and product marketing to maximize demand and revenue.

You will apply data-driven decision making, use tools like Salesforce, Eloqua, Power BI and 6sense, and drive

Qualifications

• 8+ years in B2B marketing with pipeline targets.
• Hands-on with multi-channel campaigns across regions.
• Fluent in Salesforce, Power BI and intent data (6sense).
• Experience shaping offers, copy, journeys in marketing automation.

Responsibilities

• Build and run integrated Legal campaigns end to end: offer, content, channel mix, launch and optimization.
• Use research, win/loss reviews and sales conversations to select audiences and offers.
• Run always-on, full-funnel programs for each buying group.
• Collaborate with regional teams to tailor campaigns for local markets and events.
• Own the Legal demand plan, budget and pipeline targets; report on sourced and influenced pipeline.

Job description

## Senior Demand Marketing Manager, Legal AEMApply: Hybrid: Australia, Pyrmont, New South Wales: Full time: Posted Today: End Date: January 31, 2027 (30+ days left to apply): JREQ204227**Job Description** Legal professionals across Asia and Emerging Markets are rethinking how they research, advise and run their practices, and who they’ll trust to help. Thomson ReutersTM brings them trusted legal content and technology, from Westlaw and Practical Law to CoCounsel, so they can work with confidence as AI changes the profession. This hands-on demand generation role owns the marketing targets for the Legal portfolio across APAC and Emerging Markets. You'll use customer data, market insight and performance signals to build and run relevant, integrated campaigns that respond to customer needs across the full funnel - from brand awareness to the buying decision. You'll take accountability for the Legal pipeline target, continually using evidence to refine audiences, messages, offers and channel choices. Most of your time will be spent creating, executing and optimising campaigns, supported by the strategy that guides them. As part of TR's regional growth and demand team, you'll adapt global platforms and programs for the region and partner with field marketing teams on local campaigns and activations. **Key Responsibilities** In this opportunity as a Senior Demand Marketing Manager, Legal AEM, you will: * Build and run integrated Legal campaigns end to end: the idea and the offer, the content and channel mix, the build and launch, and the optimisation while they're live.* Start from the customer. Use customer research, win and loss reviews, sales conversations and engagement data to choose audiences, messages and offers.* Turn customer data, market insight and performance signals into relevant campaign decisions, ensuring audiences, messages, offers and journeys stay closely aligned to customer needs.* Run always-on, full-funnel programs for each buying group, so a managing partner, a general counsel and a legal operations lead each meet the right proof at the right stage.* Test and learn with intent: set a hypothesis, read the results, scale what converts and stop what doesn't.* Package each campaign as a campaign-in-a-box kit, with assets, audiences, journeys and a short playbook, so it's built once and launched quickly in every market.* Work with regional marketing teams on campaigns for their markets, adapted to local buyers, languages and events, and bring TR's legal community and events platform across Asia, and TR's Synergy customer events into your programs.* Partner with product marketing on propositions, proof and launches, and with content, performance marketing, account-based marketing and sales colleagues to bring each campaign to market.* Own the Legal demand plan, budget and pipeline target, focused on winning new customers and selling new products to existing ones, and report sourced and influenced pipeline, conversion and cost per opportunity.**Required Qualifications**You’re a fit for the role of Senior Demand Marketing Manager, Legal AEM, if you have the following required qualifications: * More than 8 years in B2B marketing, including several years building and running integrated, multi-channel campaigns yourself against a pipeline target.* Campaigns that won over buying committees in complex B2B sales, where senior people decide together over long cycles.* Hands-on command of the toolkit: you've shaped offers and copy, built journeys and landing pages in a marketing automation platform such as Eloqua, run events and webinars, and briefed paid and social targeting.* Decisions made from evidence: you can walk through a campaign you changed or stopped because of what customers and the numbers told you, and you're fluent in Salesforce, Power BI and intent data such as 6sense.* Campaigns built once and scaled across several markets with regional teams, ideally in Asia-Pacific or emerging markets.* Everyday use of AI in your own work, from research and audience insight to content variants and reporting. **Preferred Qualifications*** Marketing experience in legal information, legal technology or legal AI.* Working Japanese, Korean, Mandarin or Arabic. #LI-SC1 **What’s in it For You?*** **Hybrid Work Model:** We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.* **Flexibility & Work-Life Balance:** Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.* **Career Development and Growth:** By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.* **Industry Competitive Benefits:** We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.* **Culture:** Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.* **Social Impact:** Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.* **Making a Real-World Impact:** We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.**About Us**Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.Learn more on how to protect yourself from fraudulent job postings here.More information about Thomson Reuters can be found on thomsonreuters.com.