Senior CRM & Data-Driven Marketing Lead

Virgin Australia; Sydney; On-site; AUD 100,000 - 140,000; Full time

Job summary

Virgin Australia is seeking a Senior CRM Specialist to lead personalised, multi‑channel CRM experiences across Velocity and collaborate with Data, Analytics and MarTech teams. This hands‑on role focuses on segmentation, testing and delivering campaigns that drive customer and commercial outcomes.

You'll manage end-to-end campaign delivery, develop audience strategies and coach more junior team members in an agile environment. This maternity cover is a 12-month engagement.

Qualifications

• 3+ years in CRM, digital marketing or data-driven marketing.
• Hands-on multi-channel campaigns, personalization and marketing automation.
• Strong Adobe Experience Cloud experience with Campaign and AEM.
• Data literate with ability to use insights to drive decisions.
• Experience with HTML, Power BI, Tableau, SQL, Python, R or SAS.

Responsibilities

• Develop personalised multi‑channel CRM campaigns and automated journeys.
• Oversee campaign delivery from brief to deployment and reporting.
• Use data analytics to measure performance and identify optimisations.
• Create audience segmentation, targeting and personalisation strategies.
• Lead A/B and multivariate testing to improve outcomes.
• Collaborate with Data, Analytics and MarTech to translate goals into digital experiences.
• Support CRM team with knowledge sharing and quality checks.

Skills

CRM

Digital marketing

Adobe Experience Cloud

Adobe Campaign

Adobe Experience Manager

Data analytics

HTML

SQL

Python

R

Tableau

Power BI

Team collaboration

Tools

SQL

Python

R

SAS

Job description

Virgin Australia is seeking a Senior CRM Specialist to lead personalised, multi‑channel CRM experiences across Velocity and collaborate with Data, Analytics and MarTech teams. This hands‑on role focuses on segmentation, testing and delivering campaigns that drive customer and commercial outcomes.

You'll manage end-to-end campaign delivery, develop audience strategies and coach more junior team members in an agile environment. This maternity cover is a 12-month engagement.