Senior Business Development Manager

WOO Agency; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Professional development opportunities

Vibrant team culture

Job summary

WOO Agency in Melbourne seeks a Senior Business Development Manager to drive growth by identifying opportunities, forming partnerships, and expanding the client base. You will articulate how our integrated creative, marketing, and technology solutions address client challenges and differentiate WOO in the market.

Collaborate with marketing, creative, software development, and SEO teams to build compelling proposals, negotiate contracts, and secure new accounts.

Qualifications

• Proven track record in business development or B2B sales within digital services.
• Strong background in marketing strategy and digital marketing solutions.
• Ability to present proposals and explain technical/creative solutions clearly.
• Understanding of how emerging technologies can enhance marketing outcomes.
• Demonstrated ability to position integrated creative and technology solutions as strategic advantages.

Responsibilities

• Develop and implement strategic business development plans to grow market presence.
• Identify and pursue new opportunities through prospecting, networking, and lead generation.
• Collaborate with marketing, creative, software development, and SEO teams on proposals and pitches.
• Negotiate contracts and terms to secure mutually beneficial outcomes.
• Build and manage a substantial pipeline of opportunities with AI-powered tools.

Skills

Sales pipeline

Strategic partnerships

B2B sales

Marketing strategy

AI analytics

Proposal writing

Negotiation

CRM systems

Relationship building

Team collaboration

Tools

CRM software

AI tools

Job description

WOO Agency is a dynamic and innovative full-service digital and creative agency with offices in Melbourne and Vietnam. We specialise in delivering creative and results-driven marketing and software development solutions to a diverse range of clients. We are dedicated to pushing the boundaries of creativity and strategic thinking to help our clients achieve and succeed their business objectives. With a talented team of creative and developers and a commitment to excellence, we are poised for significant expansion and are seeking a Senior Business Development Manager to help us achieve our ambitious goals.

As a Senior Business Development Manager at WOO group, you will play a pivotal role in driving our business growth by identifying new business opportunities, cultivating strategic partnerships, and expanding our client base. You will leverage your expertise in sales, marketing, and relationship building to generate leads, nurture prospects, and close deals that align with our company objectives. You will articulate how our integrated creative, marketing, and technology solutions address client challenges and differentiate WOO in the market.

Responsibilities

• Develop and implement strategic business development plans to achieve budget targets and expand market presence, leveraging our full service offering including creative, digital marketing, and technology solutions.
• Actively identify and pursue new business opportunities through proactive prospecting, networking, and lead generation activities, leveraging AI-powered sales intelligence and prospect research tools to refine targeting and identify high-value opportunities.
• Demonstrate strong technical and strategic capability to identify opportunities and work with customers on providing tailored solutions, including how emerging technologies and automation can enhance client marketing outcomes.
• Collaborate with cross-functional teams including marketing, creative, software development, and SEO specialists to develop compelling proposals and pitches that resonate with clients and create data-driven recommendations.
• Negotiate contracts, pricing, and terms of agreements to ensure mutually beneficial outcomes for both clients and the company.
• Secure and expand new accounts.
• Stay updated on industry trends, market developments, emerging technologies, and competitor activities to identify opportunities for innovation and differentiation.
• Meet and exceed monthly and annual sales goals.
• Collaborate with management on sales goals, planning and forecasting.
• Proactively build a substantial pipeline of opportunities, track sales metrics, and business development performance, using AI-powered CRM and analytics tools, providing monthly reports and insights to senior management.

Qualifications

• Proven track record of success in business development, sales, or account management roles within the marketing, advertising, or digital services industry, with demonstrated ability to sell integrated creative and marketing solutions.
• Must have strong background in marketing strategy and digital marketing solutions, with familiarity with technology-enabled services.
• Ability to prepare and present quality sales proposals, with ability to explain technical and creative solutions in client-friendly language.
• Understanding of how emerging technologies (AI, marketing automation, analytics tools) can enhance marketing and creative solutions for clients.
• Demonstrated ability to position integrated creative and technology solutions as strategic advantages.
• Excellent communication, negotiation, and presentation skills, with the ability to influence and persuade at all levels.
• Strategic thinker with the ability to identify opportunities, formulate plans, and execute initiatives to achieve business objectives.
• Self-motivated and results-oriented, with a drive to exceed targets and deliver exceptional client satisfaction.
• Ability to work independently as well as collaboratively in a fast-paced, dynamic environment.
• Proficiency in CRM software, AI-powered sales and marketing analytics tools, Microsoft Office Suite, and other relevant business tools.
• Familiarity with AI-assisted sales and marketing tools (e.g., ChatGPT, Claude for proposal drafting, AI sales intelligence platforms) and ability to leverage them for efficiency and client insights.
• Competitive salary based on experience
• Performance-based incentives and bonuses.
• Professional development opportunities and continuous learning programs.
• Vibrant company culture with a focus on teamwork, creativity, and innovation.

Join Woo Agency and be part of a passionate team that is redefining the future of marketing. If you are a dynamic and results-driven professional with a passion for driving business growth, we want to hear from you!