Senior Brand & Campaign Designer

Shona Joy; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Shona Joy in Sydney is seeking a Senior Graphic Designer to shape and execute the brand's visual identity across digital, social, CRM, eCommerce, and wholesale touchpoints. The role blends hands‑on design with creative leadership, supporting junior designers while driving high‑quality output across fast-moving marketing calendars.

You will translate seasonal campaign direction into cohesive multi‑channel creative, maintain visual consistency, collaborate with marketing and ecommerce teams, and

Responsibilities

• Lead the design and execution of visual assets across all brand and marketing channels
• Translate seasonal campaign direction into cohesive multi‑channel creative outputs
• Ensure strong visual consistency across digital, social, CRM, paid media, eCommerce, and wholesale
• Collaborate closely with marketing, ecommerce, and creative teams to deliver campaign rollouts
• Contribute to the evolution of brand identity through innovative and elevated design solutions
• Manage multiple projects simultaneously while maintaining high attention to detail and deadlines
• Lead design and execution of email marketing campaigns
• Ensure CRM creative aligns with broader campaign and brand direction
• Develop modular email systems and reusable design frameworks
• Oversee quality control of CRM visuals prior to deployment
• Lead the development of paid social creative assets and variations for testing
• Work closely with performance teams to optimise creative output based on results
• Ensure all paid assets are aligned with brand direction while meeting performance needs
• Identify opportunities for new creative formats to improve engagement and conversion
• Oversee development of trade‑ready creative assets for wholesale partners
• Support adaptation of campaign imagery for wholesale use across global markets
• Maintain high‑quality standards across all wholesale creative outputs
• Support workflow management within the marketing team
• Contribute to creative problem‑solving and execution efficiency
• Ensure all creative assets are accurately produced, organised, and delivered on time
• Oversee version control and consistency across all design files
• Maintain structured asset libraries across campaigns and seasonal collections
• Support smooth handover of assets across internal and external teams
• Support ongoing evolution of brand identity through considered design output
• Contribute ideas and concepts during campaign and seasonal planning phases
• Provide ad hoc design support across marketing and creative needs
• Maintain awareness of industry trends to inform creative direction and innovation

Job description

Shona Joy in Sydney is seeking a Senior Graphic Designer to shape and execute the brand's visual identity across digital, social, CRM, eCommerce, and wholesale touchpoints. The role blends hands‑on design with creative leadership, supporting junior designers while driving high‑quality output across fast-moving marketing calendars.

You will translate seasonal campaign direction into cohesive multi‑channel creative, maintain visual consistency, collaborate with marketing and ecommerce teams, and