Sales & Marketing Manager | Attractions & Dining Division

Journey Beyond; City of Melbourne; On-site; AUD 90,000 - 115,000; Full time

Job summary

A leading tourism group in Melbourne is seeking a Sales & Marketing Manager to drive revenue growth and expand market share. You'll lead sales strategies and marketing initiatives for renowned attractions and dining experiences, ensuring alignment with strategic goals. Ideal candidates will have a strong background in Sales & Marketing, excellent communication skills, and experience working in a dynamic environment. Join us to make a significant impact!

Benefits

Generous discounts on Journey Beyond travel

Opportunities for progression and transfers

Attractive salary with annual review

Study Assistance Policy

Employee Referral Policy

Parental Leave Program

Private Health discounts

Qualifications

• Tertiary qualification in Sales, Marketing, Business, or related disciplines.
• Demonstrated experience in Sales & Marketing, or similar role in related industries.
• Excellent communication skills, written, verbal and presentation.

Responsibilities

• Create and implement strategies for revenue growth.
• Establish sales targets and monitor progress.
• Oversee marketing campaigns and analyze effectiveness.

Skills

Sales & Marketing experience

Excellent communication skills

Organisational skills

Stakeholder management

Analytical skills

Education

Tertiary qualification in Sales, Marketing, Business

Tools

Microsoft Office

CRM platforms

CMS platforms

Job description

About Journey Beyond

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 17 brands spanning the country, connecting guests to the land, and to each other. Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, The Paspaley Pearl Farm Tour, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys: The Telegraph Station in Alice Springs and Monarto Safari Resort.

Joining the Journey Beyond family, you will play an integral role in supporting our business as we continue to share special places and shape lasting memories for our guests.

About the Role

Based in Melbourne, the Sales & Marketing Manager is responsible for providing strategic oversight and exceptional leadership across our Attractions & Dining (A&D) businesses, which include the renowned Melbourne Skydeck, Eureka 89, Darwin Harbour Cruises, and Journey Beyond Cruise Sydney. In this role, you will be responsible for driving revenue growth, expanding market share, and enhancing the reputation of our brands to help exceed targets.

Reporting directly to the Executive General Manager of A&D and collaborating closely with the EGM of Marketing & Comms and the EGM of Industry Sales & Partnerships, you will develop and implement effective sales and marketing strategies in tandem with the broader Journey Beyond group. You will lead a Sales & Marketing Executive, focusing on growing demand for A&D products, optimising visitation to our websites, ensuring alignment with our strategic goals and budget, and delivering timely, high-quality sales and marketing activities and reports.

Some key responsibilities include:

• Creating and implementing effective strategies for each A&D business to drive revenue and increase market share
• Establishing sales targets in line with business plans and monitoring progress to ensure financial objectives are met
• Carrying out competitor and audience research to identify trends, customer demographics, and effective strategies for outreach
• Overseeing marketing campaigns, analysing their effectiveness, and making recommendations for ongoing strategic enhancements
• Working with the in-house design team to ensure marketing collateral is on-brand, and collaborating with the JB Digital Performance Manager to keep website content up to date and aligned with campaign initiatives

If you are passionate about elevating brand performance and are ready to make a significant impact, we want to hear from you!

Education/Experience

• Tertiary qualification in Sales, Marketing, Business, or related disciplines
• Demonstrated experience in Sales &Marketing, or extensive experience in a similar role in similar industries
• Excellent communication skills (Written, Verbal and Presentation)
• Excellent Microsoft Office skills (Outlook, Word, Excel)
• Experience with social media, CRM and CMS platforms

Skills/Knowledge/Attributes

• Understanding of SOE / SEM and ability to identify opportunities to optimize websites, focusing on conversion
• Exceptional organisational skills with the ability to work independently and outside of standard office hours, excels in time management
• Ability to manage multiple projects and priorities across various businesses, all with different audiences and working under tight deadlines
• A collegiate and collaborative style, working in a national matrix reporting environment
• Comfortable leading people and working in diverse environments
• Excellent stakeholder and relationship management experience
• Ability to adapt to a frequently changing market environment. Be proactive and able to “think outside of the box” using initiative without prompting
• Superior written and verbal communication and presentation skills
• High attention to detail, excellent customer service, and problem resolution skills
• A creative/innovative approach
• Able and willing to travel if required
• Professional personal presentation and customer service orientation

As a Journey Beyond employee, you’ll enjoy:

• Generousdiscounts on Journey Beyond travel and experiences
• A career with opportunities for progression, transfers, and secondments
• An attractive salary with an annual performance / salary review
• Study Assistance Policy
• Employee Referral Policy
• Parental Leave Program
• Purchased Leave Policy
• Private Health discounts
• Employee Assistance Program
• Discounts on Journey Beyond merchandise