Sales Development Representative (Sdr) Hybrid

Humanforce; Sydney; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Flex@HF – flexible workplace

Global tech company environment

Learning & development focus

Talent referral program

12 weeks paid parental leave

Additional wellbeing days

Employee assistance program

Thrive financial wellbeing platform

Recognition program

Hybrid-friendly culture

Job summary

Humanforce is looking for a proactive Sales Development Representative to drive outbound targeting for enterprise opportunities. You will build relationships from scratch, engage multiple channels, and qualify opportunities for the enterprise sales team.

In this role, you will partner with Account Executives, maintain CRM data, and refine outreach strategies to exceed activity targets. A hybrid/onsite Sydney-based setup supports flexibility and collaboration.

Qualifications

• 6–12 months SDR/BDR experience with outbound targets.
• Excellent phone manners and professional demeanor.
• Strong written and verbal communication with attention to detail.
• Experience in SaaS or tech environments is a plus.

Responsibilities

• Execute high-volume outbound prospecting via phone, email, LinkedIn to generate pipeline.
• ,
• Collaborate with Enterprise Account Executives to penetrate top accounts.

Skills

Outbound prospecting

Cold calling

CRM use

SaaS sales

B2B sales

Communication

AI tools usage

Team collaboration

Tools

HubSpot CRM

LinkedIn/Prospecting tools

Sales automation

Job description

Who are we?

Humanforceʼs vision is to make work easier and life better for frontline and flexible workforces.

Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centered, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Talent, Payroll, and Wellbeing.

Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30+ countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines.

Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the worlds talent with the growth, productivity and efficiency objectives of frontline and flexible workforces.

AI at Humanforce

At Humanforce, we're not experimenting at the edges of AI, we're redesigning the core of how we operate. We see AI as a fundamental shift, not an incremental improvement, and we're deliberately moving toward becoming an AI-native organisation. That means rethinking how work gets done end-to-end, how we build our products, make decisions, serve customers, and scale impact.

We're not layering AI onto old ways of working, we're redefining and reimagining our processes, tools, and team structures to take full advantage of what AI makes possible. This is a moment of real change. We're moving fast, learning in real time, and challenging assumptions about roles, workflows, and productivity. If you're motivated by transformation, not optimisation, and want to help shape how a global tech company serves its customers in an AI-first future, Humanforce is the place to do it.

Who you are

As a Sales Development Representative at Humanforce, you are a confident, articulate, and energetic sales professional who thrives on outbound prospecting and building relationships from scratch. You bring a professional phone manner, a natural ability to engage with people, and the resilience to make cold outreach work.

You will work closely with the Enterprise Account Executive team, focused exclusively on cold outbound, strategising on how to crack into target enterprise accounts and then executing with discipline across phone, email, LinkedIn, and targeted campaigns. You are someone who shows up, picks up the phone, and makes things happen.

You are a genuine team player and culture fit. You understand that your success is tied to the success of the reps you support, and you bring energy, positivity, and professionalism to every interaction.

Please note, we’re only open to candidates based in Sydney, NSW for these roles to ensure close working alignment to our new business acquisition team.

What you will do

• Execute high-volume outbound prospecting across phone, email, LinkedIn, and campaigns to generate qualified pipeline for the enterprise sales team.
• Collaborate with Enterprise Account Executives to strategise on account penetration approaches and execute plans for the top 20-30 target enterprise accounts.
• Work towards consistent SQL conversion targets, contributing to the team benchmark of SQLs per period.
• Partner with Sales and Marketing to support upcoming campaigns, align on outreach strategies, and deliver on booking targets.
• Build and maintain deep knowledge of the Humanforce HCM platform and how it solves workforce management challenges for enterprise clients.
• Maintain accurate CRM records and activity data to support pipeline visibility and performance reporting.
• Continuously refine your outreach, messaging, and discovery skills to improve conversion rates and exceed activity targets.
• Contribute to a high-energy, collaborative team culture where sharing wins, learnings, and feedback is the norm.

What you’ll need

• Minimum 6-12 months of experience in an SDR or BDR role, with a track record of hitting outbound activity and pipeline targets.
• Confident, professional, and articulate phone manner. You are comfortable making cold calls and representing Humanforce with credibility.
• Naturally outgoing, bubbly, and extroverted. You bring energy and warmth to every conversation.
• A genuine team player with strong culture fit. You contribute actively and look to elevate the people around you.
• B2B sales experience with an understanding of how sales and marketing functions work together in a SaaS environment.
• Strong written and verbal communication skills with excellent attention to detail.
• High commercial acumen and the ability to qualify prospects and identify business challenges quickly.
• Proven ability to hit activity targets through discipline, consistency, and a results-driven mindset.
• Ability to thrive in a fast-paced, outbound-focused environment.
• Direct experience using AI tools in your day-to-day work, or a strong openness and eagerness to learn how to apply them to enhance productivity and outreach outcomes.

Some ‘nice to haves’

• Familiarity with CRM systems and prospecting automation tools (e.g., HubSpot preferred).
• An interest in workforce management, HR technology, or HCM software.
• Experience working alongside or directly supporting enterprise sales teams.

Our values

• We are bold
• We are all in
• We are customer obsessed
• We do what we say
• We are good humans

Our approach to flexibility

We are passionate about people making their own decisions about where and when they work. Our hybrid model of minimum three days a week of in office moments supports flexibility tailored to individual and team needs, empowering people to achieve their career and personal goals.

Benefits

• A truly flexible workplace through our Flex@HF approach
• The opportunity to be part of a fast-growing global tech company
• A focus on learning and development through Humanforce HR
• A generous talent referral program – know great people, be rewarded
• 12 weeks paid parental leave for primary careers, 4 weeks for secondary
• 4 extra days leave to focus on your wellbeing
• Contemporary and practical Employee Assistance Program
• A cool reward and recognition program – shout to your colleagues and earn points to spend
• Access to our own financial wellbeing platform Thrive – including earned wage access, tools to budget and save, perks and cashback across 100s of Australian retailers
• Fun, collaborative culture with passionate people
• A workplace where you can genuinely improve the world of work!

We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply.