Rural Agriculture Editor & Digital Storyteller

McPherson Media Group; Greater Shepparton; On-site; AUD 110,000 - 160,000; Full time

Job summary

McPherson Media Group is seeking an Agriculture Editor to lead our rural content across Country News and MMG’s digital platforms. You’ll shape agricultural coverage for readers in the Goulburn Valley and beyond, writing, editing and guiding teams to tell compelling farming stories online, on social, in newsletters and in print.

You’ll work with journalists and contributors, produce reels, lead content planning, and build strong connections with farming communities, industry bodies and

Qualifications

• Strong news judgement and a sound understanding of editorial standards, ethics and media law.
• Ability to write accurately on agricultural issues to tight deadlines.
• Experience in a digital-first editorial or content role, ideally in rural, regional or agricultural media.
• Hands-on social media skills, including reels and video storytelling.
• Understanding of rural audiences, from long-standing subscribers to the next generation of farming families.
• Excellent communication, planning and organisational skills.

Responsibilities

• Write daily news and feature articles on the issues that matter to rural readers
• Lead agricultural content planning and daily content decisions across MMG, including Country News
• Coordinate rural content across digital, social, newsletter and print
• Capture reels and social media content for rural, regional and farming audiences
• Grow digital engagement, reach and subscriptions, using performance data to guide your decisions
• Guide contributors and newsroom staff on agricultural content, upholding accuracy and fairness
• Build trusted relationships with farming communities, industry bodies and stakeholders

Skills

Strong news judgement

Digital-first mindset

Social media skills

Editorial standards

Communication & planning

Job description

McPherson Media Group is seeking an Agriculture Editor to lead our rural content across Country News and MMG’s digital platforms. You’ll shape agricultural coverage for readers in the Goulburn Valley and beyond, writing, editing and guiding teams to tell compelling farming stories online, on social, in newsletters and in print.

You’ll work with journalists and contributors, produce reels, lead content planning, and build strong connections with farming communities, industry bodies and