Remote Digital Marketing Specialist - Education Lead Gen

UNE Partnerships; Remote; AUD 80,000 - 100,000; Part time

Job summary

A leading registered training organisation based in New South Wales is looking for a results-driven Digital Marketing Specialist. This part-time, remote role will involve driving student acquisition via digital channels, managing SEO/SEM strategies, and executing paid advertising campaigns. The ideal candidate will have 3 years of digital marketing experience with a strong analytical mindset, proficiency in tools like WordPress, Google Analytics, and HubSpot. Join a supportive team focused on making a significant impact in the education sector.

Benefits

Flexible Work

Competitive Package

Four weeks annual leave

Professional Development Opportunities

Wellbeing support

Qualifications

• Minimum of 3 years of digital marketing experience.
• Proven track record in SEO and SEM.
• Experience with WordPress is essential.
• Strong analytical mindset and data-driven decision-making skills.
• Proficiency with Google Analytics, Google Ads, and Meta Ads Manager is highly desirable.

Responsibilities

• Drive the student acquisition strategy through digital channels.
• Manage paid digital advertising campaigns effectively.
• Update and optimise websites using WordPress.
• Develop and optimise course landing pages and advertisements.
• Monitor and analyze campaign performances.

Skills

Digital marketing experience

SEO expertise

SEM experience

WordPress proficiency

Data-driven decision making

Google Analytics proficiency

Google Ads management

Meta Ads Manager knowledge

Landing page optimisation

Tools

Google Analytics 4

HubSpot

Google Ads

Meta Ads

Job description

A leading registered training organisation based in New South Wales is looking for a results-driven Digital Marketing Specialist. This part-time, remote role will involve driving student acquisition via digital channels, managing SEO/SEM strategies, and executing paid advertising campaigns. The ideal candidate will have 3 years of digital marketing experience with a strong analytical mindset, proficiency in tools like WordPress, Google Analytics, and HubSpot. Join a supportive team focused on making a significant impact in the education sector.