Remote Digital Marketing Specialist - E-commerce

Placements24; Newlands; Hybrid; AUD 70,000 - 110,000; Full time

Job summary

Placements24 is seeking a skilled Remote Digital Marketing Specialist to drive performance for an e-commerce brand. You will manage paid social, SEM, and email campaigns from a home office, using data-driven insights to boost traffic and conversions.

The ideal candidate is independent, results-oriented, and comfortable working remotely with tools like Google Analytics, Google Ads, and Facebook Ads Manager to optimize campaigns and reporting.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar in e-commerce.
• Demonstrable success managing paid social, SEM, and email campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email platforms.
• Strong analytical skills to drive marketing decisions.
• Excellent organization and remote-work independence.

Responsibilities

• Develop, manage, and optimize paid social and SEM campaigns.
• Create and execute email marketing campaigns and workflows.
• Analyze campaign data with Google Analytics to identify insights.
• Conduct keyword research and on-page SEO to boost organic visibility.
• Collaborate with content creators to ensure brand-aligned materials.

Skills

Digital marketing

E-commerce

Paid social

SEM

Email marketing

Google Analytics

Google Ads

Facebook Ads

SEO

Data analysis

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

Job description

About the Role

Our client is seeking a skilled and proactive Remote Digital Marketing Specialist to drive performance for their e-commerce business. This role requires a strategic mind capable of managing and optimizing various digital marketing channels to increase online visibility, traffic, and conversions. You will be responsible for developing and implementing campaigns across paid social, search engine marketing (SEM), and email marketing, all from the comfort of your home office. The ideal candidate is data-driven, possesses a strong understanding of the digital marketing landscape, and thrives in an independent, results-oriented remote work environment.

Key Responsibilities

• Develop, manage, and optimize paid social media campaigns (e.g., Facebook Ads , Instagram Ads ) and search engine marketing (SEM) campaigns (e.g., Google Ads ).
• Create and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Analyze campaign performance data using tools like Google Analytics, identifying trends, insights, and opportunities for improvement.
• Conduct keyword research and on-page SEO optimization to enhance organic search visibility for the e-commerce website.
• Collaborate with content creators and designers to ensure marketing materials are compelling and aligned with brand guidelines.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on e-commerce .
• Demonstrable success in managing paid social, SEM, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent organizational and time management skills, with the ability to manage projects independently in a remote setting .

Benefits

• Competitive salary and performance-based bonuses.
• Full remote work flexibility, allowing for a work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Professional development opportunities, including access to online courses and certifications.
• Be a key player in the digital growth of a dynamic e-commerce brand.