Regional Growth Marketing Manager, Anz

Everi Pty; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work

Wellbeing days

Wellness allowance

Job summary

Nearmap is seeking a Regional Growth Marketing Manager to lead ABM for ANZ and Government segments across Australia and New Zealand. This Sydney-based hybrid role requires two anchor office days per week, with flexibility for early calls to align with North America teams.

You will own 1:Many and 1:1 ABM programs, build plans with AEs, adapt global content to local context, and manage field events. A strong B2B SaaS ABX track record is essential.

Qualifications

• 6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company.
• Proven end-to-end events management, from strategy through logistics and post-event measurement.
• Strong ABX execution, including 1:1 and 1:Few programs built and run in partnership with sales.
• Deep sales partnership with sales leadership.
• Experience in AECO-adjacent ANZ markets (construction, engineering, architecture, infrastructure, or CRE) is advantageous.
• Self-sufficiency to run regional ABX programs without heavy support.

Responsibilities

• Run 1:1 Strategic ABM for ANZ accounts and 1:Few cluster programs.
• Build joint account plans with AEs and define OKRs and programs.
• Adapt global campaign content for ANZ account context.
• Act on 6Sense intent signals with your AE pod and move accounts quickly.
• Own the ANZ field events calendar for AECO and Government with defined accounts and pipeline goals.
• Manage the ANZ event budget and report on return.
• Coordinate ABX outreach with SEs and intent signals to land when accounts are in market.

Skills

ABM execution

Sales partnership

Campaign management

6Sense

Salesforce

CRM signals

Tools

Salesforce

6Sense

Job description

Job Description

We're looking for a Regional Growth Marketing Manager to run account-based marketing for our AECO and Government segments across Australia and New Zealand. This role is based in our Sydney, Australia office, hybrid, with two anchor days in the office each week. You'll work closely with regional AECO and Government sales leadership and stay flexible for the occasional early call to align with North America based teams.

About the Employer

Global campaigns give you the fuel. Your job is to point it at the accounts that matter.

Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.

This isn't a campaign-building role. The Global Campaign Manager owns the strategy, messaging, and 1:Many programs. You take that content and turn it into targeted 1:1 and 1:Few programs against the accounts where Nearmap has the greatest opportunity to win, expand, or land new business, working hand in hand with regional sales.

You’ll own the ANZ field events calendar, the account plans, and the sales relationship. If an account surges on intent data, you and your AE pod move on it together.

What you’ll do

• Run 1:1 Strategic ABM for Nearmap's highest-priority ANZ accounts and 1:Few cluster programs for groups of accounts with a shared use case, buying trigger, or competitive situation
• Build joint account plans with AEs: buying committee maps, shared OKRs, program plans, and a regular review cadence
• Adapt global campaign content, assets, messaging, and nurture sequences for ANZ account-specific context
• Act on 6Sense intent signals with your AE pod so marketing and sales move together the moment an account is in motion
• Own the ANZ field events calendar for AECO and Government, with every event tied to a defined account list, a pipeline objective, and a follow-up plan
• Manage the ANZ event budget for your segments, plan spend quarterly, and report on return
• Partner with ANZ AECO and Government sales leadership as a peer, attend pipeline reviews, and build programs that move stalled deals
• Coordinate BDR and SDR outreach sequencing with your ABX programs and intent signals so outbound lands when accounts are in market
• Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what ANZ buyers are saying and where the message needs sharpening

What you’ll bring

• 6 to 8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company, with a track record of account-level pipeline contribution
• Proven end-to-end events management, from strategy through logistics and post-event measurement
• Strong ABX execution, including 1:1 and 1:Few programs built and run in partnership with sales
• Deep sales partnership experience and credibility with sales leadership
• Experience in AECO-adjacent ANZ markets, including construction, engineering, architecture, infrastructure, or commercial real estate, is a strong advantage
• The self-sufficiency to run regional ABX programs without relying on a dedicated support function
• Proficiency with Salesforce and 6Sense, and comfort using intent data and CRM signals to prioritise and activate daily

Work Environment

Nearmap takes a holistic approach to our employees' emotional, physical, and financial wellness. Some of our current benefits include:

• Quarterly wellbeing day off, four additional days off annually for your 'YOU' Days
• Wellbeing and technology allowance
• Annual flu vaccinations
• Hybrid flexibility for this role
• Nearmap subscription (of course!)
• Stocked kitchen with access to all the snacks you need
• In-office lunch every Tuesday and Thursday at our Sydney CBD office
• Showers available for anyone cycling to work or lunchtime gym-goers!

Working at Nearmap

We move fast, we care about craft, and we're proud of what we're building. If you're energised by turning strategy into pipeline and building real relationships with sales, we'd love to meet you.

Why you'll love working at Nearmap

We move fast and work smart; often wearing multiple hats. We're proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.