Programmatic Strategy Lead — APAC Growth

Firewood Marketing, Inc.; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

A leading marketing agency in Melbourne is looking for an Associate Lead, Programmatic. This role involves managing campaign strategies, optimizing budget spend, and collaborating with teams to drive growth through programmatic media activations. The ideal candidate has over 4 years of experience with programmatic platforms and strong analytical skills. A competitive compensation package is offered.

Qualifications

• 4+ years experience with programmatic platforms.
• Experience in media buying and trafficking tools.
• Strong relationship skills with operational and client teams.

Responsibilities

• Support development of media plans and strategies.
• Manage campaign pacing and adjust strategies as needed.
• Conduct post-campaign analysis and share insights.

Skills

Media trafficking

Platform management

Campaign setup

Client management

Analytical reporting

Relationship-building

Education

Bachelor's degree in marketing, media, business

Tools

Display & Video 360

The Trade Desk

Amazon DSP

Job description

A leading marketing agency in Melbourne is looking for an Associate Lead, Programmatic. This role involves managing campaign strategies, optimizing budget spend, and collaborating with teams to drive growth through programmatic media activations. The ideal candidate has over 4 years of experience with programmatic platforms and strong analytical skills. A competitive compensation package is offered.