Product Marketing Manager: GTM & Growth for Agent Solutions

CoStar Group; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Domain is seeking a Marketing Manager for its Residential business to develop go-to-market strategies for the agent segment and to collaborate with Product, Sales and Marketing to deliver compelling positioning, campaigns and launches that drive agent engagement and growth.

You will craft messaging, value propositions and enablement materials, working cross-functionally to execute campaigns and monitor performance to optimise outcomes.

Qualifications

• 5 years in product marketing or B2B marketing.

Responsibilities

• Support go-to-market planning for agent products and feature releases.
• Develop clear value propositions and messaging for agent audiences.
• Partner cross-functionally to create campaigns, content and sales enablement materials.
• Leverage market insights to inform messaging and positioning.
• Ensure alignment with Product, Sales and Marketing for GTM initiatives.
• Create tools and narratives to communicate product value to agents.
• Monitor campaign performance and optimise future activity.

Skills

Product marketing

B2B marketing

Storytelling

Cross-functional collaboration

Job description

Domain is seeking a Marketing Manager for its Residential business to develop go-to-market strategies for the agent segment and to collaborate with Product, Sales and Marketing to deliver compelling positioning, campaigns and launches that drive agent engagement and growth.

You will craft messaging, value propositions and enablement materials, working cross-functionally to execute campaigns and monitor performance to optimise outcomes.