Product Marketing Manager

heidihealth.com.au; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Learning budget

Health allowance

Home office budget

Parental leave 26 weeks

Fertility support

Work from anywhere 4 weeks

Equity

Job summary

Heidi is hiring a product marketing professional in Sydney to own launches end-to-end, translate features into clinician benefits, and build field enablement. You’ll differentiate Heidi in the market and craft compelling stories that win clinicians.

Ground decisions in discovery, measure outcomes, and iterate rapidly. You’ll collaborate across teams in a fast-growth health-tech environment; 2–5 years’ product marketing experience and excellent writing are highly valued.

Qualifications

• Proven track record of 2-5 years in product marketing, preferably in a high-growth tech start-up environment.
• Excellent writing skills and ability to translate technical product features into customer benefits and clear messaging.
• Excellent execution and stakeholder management skills, with the ability to prioritise tasks, manage deadlines and deliver high-quality results in a fast-paced environment.
• Strong creative and problem-solving abilities, with a data-driven approach to decision-making.
• Exceptional communication and collaboration skills, with the ability to effectively interact with cross-functional teams and external partners.
• Unafraid to wear a few different hats and solve shifting challenges and priorities.

Responsibilities

• Own launches end-to-end: take features from discovery to launch day and post-launch reporting, focused on what matters to a segment.
• Differentiate Heidi in market: explain why Heidi is right for clinicians through feature comparisons and customer stories.
• Enable PLG and SLG motions: build enablement for the field, from battle-cards and demo scripts to one-pagers and decks.
• Ground decisions in discovery: pull from win/loss, sales calls, and market research to base positioning on actual customer feedback.
• Measure and iterate: track launch outcomes, iterate, and feed learnings into the next release.

Skills

Product marketing

Writing

Stakeholder mgmt

Prioritization

Communication

Cross-functional

Job description

We’re Heidi

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. Our platform has absorbed the administrative chaos of 175 million patient visits and supported 67 million clinical hours. Today, we support 2.8 million patient sessions a week across 190+ countries, in 110 languages and over 200 specialties.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s capacity for care and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

We’ve grown annual recurring revenue from $1 million to $50 million in two years.

To go further, we’ve secured US$340 million: a $100 million Series C led by Blackbird, with Phoenix Court, Point72 Private Investments and Headline, alongside a $240 million growth investment led by General Catalyst’s Customer Value Fund.

If you want to join us in doing work worth shipping, jump in.

The Role

What you’ll do

• Own launches end-to-end: Take features from discovery and positioning through to launch day and post-launch reporting, focused on what matters most to a specific segment.

• Differentiate Heidi in market: Help clinicians understand why Heidi is the right choice for them through feature comparisons, competitive positioning and before-and-after customer stories.

• Enable PLG and SLG motions: Build the enablement that powers the field, from battle-cards and demo scripts to one-pagers and decks, and lifts direct-to-clinician conversion.

• Ground decisions in discovery: Pull from win/loss, sales calls, customer and market research so positioning comes from what customers actually say.

• Measure and iterate: Track what each launch delivered, iterate, and feed what you learn into the next one.

What you'll need

• Proven track record of 2-5 years in product marketing, preferably in a high-growth tech start-up environment.

• Excellent writing skills and well versed at translating technical product features into customer benefits and clear messaging.

• Excellent execution and stakeholder management skills, with the ability to prioritize tasks, manage deadlines and deliver high-quality results in a fast-paced environment.

• Strong creative and problem-solving abilities, with a data-driven approach to decision-making.

• Exceptional communication and collaboration skills, with the ability to effectively interact with cross-functional teams and external partners.

• Unafraid to get your hands dirty to solve a wide range of shifting challenges and priorities - you need to be comfortable wearing a few different hats.

Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and building relationships.

How we show up

• Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.

• Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.

• Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.

• Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.

• Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.

• Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You’ll join a team focused on real-world impact over imaginary valuations and glossy PR. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we’d like to see. We’re medicos, engineers, builders, and designers who’ve felt the moral and practical toll of what non-care feels like. True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

Building what we’re building isn’t always easy. But we didn’t choose easy, we chose to build something that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognise that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it. The work is hard, but you will trust and admire the people you work beside, and rest easy knowing you’re doing the defining work of your career.

We take care of you

• $1,000 annual learning and development budget
• $150/month health and wellness allowance
• $500 home office budget
• 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave
• fertility support up to $10,000
• four weeks of work from anywhere per year
• serious equity