Product Marketing Manager

Reapit; Brisbane; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible Working Policy

Job summary

Reapit, a leading proptech provider, is seeking a Product Marketing Manager to own GTM for multiple products. You will partner with Product, Marketing, Sales and Customer teams to define positioning and drive product-led growth from Brisbane with a flexible work policy.

The role emphasizes launches, messaging, enablement, and cross‑functional collaboration to fuel acquisition, retention and expansion. You will work across Australian markets and internationally as needed.

Qualifications

• 1–4 years experience in Product Marketing for SaaS (B2B or B2C)
• Bachelor degree in Business, Marketing or Communications
• Proven experience supporting go-to-market execution and cross‑functional launches
• Experience retiring products or features
• Strong written and verbal communication skills

Responsibilities

• Lead product launches and go-to-market strategies
• Drive positioning, messaging and value articulation
• Enable Sales and customers with materials and training
• Drive customer adoption and expansion
• Provide market, customer and competitive insight and collaborate with teams

Skills

Product Marketing

SaaS Marketing

Cross-functional collaboration

Go-to-market

Communication

Education

Bachelor in Business/Marketing/Communications

Tools

Marketo

AppCues

Segment

Webflow

Job description

Could you be our next Product MNarketing superstar?

Reapit is the original, end-to-end business technology provider for estate agencies of all sizes. We've been helping sales and lettings agents to build relationships and grow their businesses for more than 25 years. Our technology connects property professionals in Europe, the Middle East, Australia, and New Zealand with buyers, sellers, tenants and landlords to power the relationships that change lives.

In Australia, Reapit stands as the preferred technology choice among the nation's leading estate agents and agencies. Tailored to the unique demands of the Australian property market, Reapit provides successful leaders with unparalleled tools across sales, property management, client relations, and data analytics, reinforcing their position at the pinnacle of real estate excellence.

What you'll be doing

Reporting to the Director, Global Product Marketing, the Product Marketing Manager is a subject‑matter expert for their product area/s. You will work closely with Product, Marketing, Sales and Customer teams to ensure products are positioned clearly, launched effectively, and understood in the context of real customer problems. This role contributes directly to acquisition, expansion, retention, and product-led growth.

You will be responsible for:

• Product launches and go-to-market
• Positioning, messaging and value articulation
• Sales and customer enablement
• Customer adoption and expansion
• Market, customer and competitive insig
• Content delivery and collaboration

Who we're looking for

At Reapit, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don't worry if you don't meet all of them, we'd still like to hear from you.

• 1 to 4 years' Experience in a Product Marketing, B2B or B2C SaaS Marketing role
• Bachelor Degree in Business, Marketing or Communications
• Proven experience supporting go-to-market execution and cross‑functional launches
• Proven experience in retiring products or features
• Research execution and reporting skills
• Strong written and verbal communication skills with the ability to simplify complexity
• Experience working closely with Product and customer‑facing teams
• Comfortable working across multiple products or initiatives in parallel

Of great benefit is experience in:

• Marketing in the PropTech industry
• Use of Marketo, AppCues, Segment, Webflow
• Use of AI tools for process management in marketing

What your impact and success looks like

We expect your success and impact in the early stages of your career with us to look something like this:

• Product launches are clear, well‑timed and designed for adoption
• Customer‑facing teams understand the value story and can explain it confidently
• Messaging is consistent, practical and grounded in customer reality
• Customers better understand what products do and why they matter to their business
• Product Marketing is seen as a reliable execution partner with growing strategic influence

After 1 month:

• Basic understanding of Product eco-system and systems
• Grasp of industry, customer segments and personas
• Delivery of BAU projects

After 3 months:

• GTM planning and execution tasks on new product/features.
• Confident use of Marketo, Webflow and in-app communications
• Developed partnerships with key stakeholders

After 6 months:

• Operating independently as a product SME
• Leading strategy on product GTMs
• Driving performance to key team and project objectives

We operate a Flexible Working Policy and we would like for you to work from our Brisbane office location, 2 days a week.

Don't tick all the boxes? Neither do we

We care about our industry and want it to become a more inclusive and diverse place to work. So, we're driven by hiring not only by experience and relevance for the role but by sharing our values and the right attitudes and behaviours for success. We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all. We feel we have an empowering environment where everyone is supported and respected, and we want you to feel this too. We welcome new ideas, thinking and approaches, whilst listening to all our employees.

"We are a 2025 Circle Back Initiative Employer - we commit to respond to every applicant."